MOREL Breast Cancer Awareness 2025:
The Pink October eyewear initiative
Every October, MOREL goes beyond its craft of eyewear to weave compassion into its vision.
In 2025, the French eyewear house once again strengthened its dedication to Breast Cancer Awareness Month, launching a series of initiatives that united its teams, customers, and partners in support of the Ruban Rose association.
Inside the company, the “Pink Challenge” became a true symbol of collective energy. For every employee wearing pink, €10 was donated to the cause. The enthusiasm spread far beyond the office walls, as even remote colleagues joined in, transforming a simple gesture into a meaningful act of unity.
Walking Together, Rain or Shine
On October 4th, a determined group of employees participated in the Pink Ribbon Walk in Champagnole, located in the Jura region. Despite the drizzle, spirits were high and the atmosphere charged with optimism, a reminder that solidarity shines brightest under gray skies.
Ruban Rose MOREL collaboration
Pink Frames, Real Impact
To extend the movement beyond the company, MOREL pledged €2 from every pink frame sold on its B2B platform or through its sales team throughout October. In addition, each web order included a Pink October keychain, crafted from leftover acetate in MOREL’s Morbier workshop, a small yet powerful symbol of sustainability and local commitment.
MOREL Breast Cancer Awareness 2025
All proceeds will be tallied on November 1st, with the brand hoping to surpass last year’s results. Once again, MOREL proves that kindness and craftsmanship go hand in hand, turning every frame into a vision of hope and every act into part of a greater cause, inspiring the entire optical community worldwide to see, create, and care with purpose.
About MOREL
The story of Morel begins in 1880, on the heights of the Haut-Jura National Park: the cradle of French eyewear. For four generations, Morel has been designing eyewear with passion and creativity.
The 1880 collection is inspired by the brand’s emblematic models and reinterprets designs at the heart of the trend. Morel’s history is first and foremost that of a family passionate about their work as manufacturers of the eyeglasses they have designed and created since 1880.
The French brand is both creative and trailblazing, making its mark on the public through its iconic models sold in millions of copies throughout the world. 140 years during which the brand has never stopped perfecting its know-how, refining its technical skills and cultivating its creativity.
The French brand is both creative and trailblazing, making its mark on the public through its iconic models sold in millions of copies throughout the world. 140 years during which the brand has never stopped perfecting its know-how, refining its technical skills and cultivating its creativity.
Read more about this brand on TEF Magazine or visit their website.
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