Vision Expo East 2024 Announces Winners of the Second Annual NOW Awards
NEW YORK—March 15, 2024 – Vision Expo East 2024 celebrated the winners of the second annual NOW Awards, recognizing brands that exemplify the latest trends and innovations in eyewear. The awards were presented on Friday afternoon at the Javits Center in New York City, marking a significant milestone in the industry’s evolution.
As part of the NOW by Vision Expo showcase, all eyewear exhibitors at Vision Expo East were invited to submit one product per brand or collection that best represented the 2024 NOW themes, ensuring a diverse and cutting-edge selection of designs. Now in its third year, the NOW by Vision Expo exhibit expanded on past successes, offering a dynamic presentation of the industry’s most forward-thinking eyewear across colors, materials, and styles.
The 2024 NOW Award Winners
During the awards ceremony, guests enjoyed a panel discussion with the NOW Advisory Committee, followed by a champagne toast and award presentations. The winners of the 2024 NOW Awards are:
Best Optical Style of 2024 – Licensed Brand:
Swarovski by EssilorLuxottica
Best Optical Style of 2024 – Independent Brand:
Pussy Galore by Spectacle Eyeworks
Best Sunglass Style of 2024 – Licensed Brand:
Longchamp by Marchon
Best Sunglass Style of 2024 – Independent Brand:
Nina Mur
Best Sustainable Style of 2024:
3D by MODO
New Emerging Brand/Designer:
LAPIMA
“Eyewear, the Ultimate Accessory” Award
(presented by the Accessories Council):
Selima Optique
Optical Lifetime Achievement Award:
Zyloware – Chris Shyer and Jamie Shyer
The NOW Pavilion served as the central hub for this year’s showcase, where attendees had the opportunity to explore the selected eyewear throughout the duration of Vision Expo East. To engage visitors even further, the event continued the People’s Choice Award, allowing attendees to cast votes for their favorite frames by scanning QR codes displayed at the pavilion.
The second annual NOW Awards marked a significant milestone in recognizing excellence in eyewear design, creativity, and innovation, solidifying NOW by Vision Expo as a leading platform for shaping the future of the optical industry.
About NOW by Vision Expo
NOW by Vision Expo is an annual trends showcase designed to highlight groundbreaking eyewear designs that push the boundaries of style, technology, and sustainability. Brands interested in participating must submit applications for selection by an advisory committee of industry leaders, ensuring that the most compelling and trend-driven products are featured.
For more information on Vision Expo East and the NOW Awards, visit visionexpo.com.
