Etnia Barcelona presents its
SS2025 collection through the lens of Txema Yeste
The photographer brings to life the brand’s colorful and creative universe in a campaign that celebrates the creative spirit, artistic vision, and the power of color. Under the slogan “Be An Artist,” the new launch embodies the essence of Etnia Barcelona’s manifesto, which highlights creativity as the core of its identity.
The campaign features the collaboration of photographer Txema Yeste, whose striking images are as dynamic as they are poetic. Known for being a visual storyteller, Yeste blends art, creativity, and technical precision to create powerful, evocative images that redefine the essence of fashion photography.
His photographs not only showcase fashion but elevate it, transforming clothing, models, and settings into visual poetry. Each image challenges the viewer to look beyond the surface, feel the intensity of his vision, and immerse themselves in a world where creativity knows no bounds.
The SS25 collection features 43 optical and 23 sunglasses models, showcasing Etnia Barcelona’s signature vibrant colors and innovative designs. These frames invite you to see the world through a creative lens where imagination and identity merge.
Every detail, from bold designs to vivid tones, reflects Etnia Barcelona’s commitment to individuality and artistic expression, inspiring a bold and creative perspective on life—true to the spirit of the brand.
Etnia Barcelona was first born as an independent eyewear brand back in 2001. All its collections are developed from beginning to end by the brand’s own design team, which is fully responsible for the entire creative process.
Above all, Etnia Barcelona stands out for its use of colour in each and every one of its designs, making it currently the firm with the most colour references in the entire eyewear sector.
All its glasses are crafted in the highest quality natural materials, such as Mazzucchelli natural acetates and HD mineral lenses.
Today the firm boasts a presence in over 50 countries and more than 15,000 points of sale around the world. It operates out of its Barcelona HQ and has subsidiaries in Miami, Vancouver and Hong Kong, in all, employing a multidisciplinary team of more than 650 people.
#BeAnartist is the watchword of Etnia Barcelona. It is a call to express oneself freely through design. Etnia Barcelona embraces color, art and culture but, more than anything else, it is a name intimately bound to the city in which it was born and has thrived. Barcelona stands for a lifestyle open to the world, nothing more nor less than a question of attitude.
Read more about this brand on TEF Magazine or visit their website.
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