Toiletpaper
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Etnia Barcelona
Etnia Barcelona launches its most surrealistic capsule: ‘Toiletpaper x Etnia Barcelona.’
The collaboration with the internationally recognized magazine Toiletpaper Magazine aims to bring its creative universe into the world of eyewear while keeping intact the distinctive pop style of the magazine.
‘Toiletpaper x Etnia Barcelona’ is available in three sun models: ‘Dolly‘, ‘Roses 1‘ and ‘Roses 2‘. The brand has successfully translated the most iconic pattern of Toiletpaper Magazine — the roses with a doll’s eye in the center. This distinctive design allows you to sport some extremely irreverent sunglasses, capturing the rebellious spirit of the collaboration.
Dolly’: the sunglasses model that winks!
The ‘Dolly‘ model features a unique frame that combines art, design, and functionality in the most surprising way. Available in three colors—ivory white, bubblegum pink, and black—the sunglasses showcase the roses from the Toiletpaper pattern printed in 3D on each arm. Each rose includes a striking detail: when you close the glasses, the doll’s eye blinks! This unexpected touch brings the sunglasses to life, adding a surrealistic and expressive style that does not go unnoticed.
The ‘Dolly‘ design also stands out for its exquisite attention to detail. The frame features metallic leaves that secure the structure to the arm, merging aesthetics and functionality. Additionally, the glasses from the collection hide another artistic secret: the Toiletpaper logo appears on the right lens when exposed to steam or breath to clean them. A fun detail that adds mystery to the experience of wearing these sunglasses.
‘Roses’: the ultimate expression of Toiletpaper’s floral surrealisticism
The characteristic and surrealistic pattern of roses with a doll’s eye from the Italian magazine is also present in the other two models of the capsule: ‘Roses 1‘ and ‘Roses 2.’ Available in two variations of the pattern and reversible—both in black with the interior featuring the pattern, and vice versa—the design is printed with high precision on a frame made from Mazzucchelli acetate. These enveloping designs transport you to the fascinating visual universe of Toiletpaper, combining creativity and high quality in a unique piece.
Barcelona dresses in the ‘Toiletpaper x Etnia Barcelona’ capsule
The presentation of ‘Toiletpaper x Etnia Barcelona‘ has flooded the streets of the Catalan city with a major editorial campaign that evokes the magazine’s characteristic photographs, featuring intense colors and striking, surrealistic compositions reminiscent of advertisements from the 1950s and 1960s.
The capsule will be unveiled at an exclusive party at the Etnia Barcelona Flagship Store in the El Born neighborhood. The store has been decorated with the Toiletpaper universe and will remain open to all visitors who wish to explore it, allowing them to immerse themselves in the creative essence of the magazine firsthand and discover this very special new capsule.
Etnia Barcelona was first born as an independent eyewear brand back in 2001. All its collections are developed from beginning to end by the brand’s own design team, which is fully responsible for the entire creative process.
Above all, Etnia Barcelona stands out for its use of colour in each and every one of its designs, making it currently the firm with the most colour references in the entire eyewear sector.
All its glasses are crafted in the highest quality natural materials, such as Mazzucchelli natural acetates and HD mineral lenses.
Today the firm boasts a presence in over 50 countries and more than 15,000 points of sale around the world. It operates out of its Barcelona HQ and has subsidiaries in Miami, Vancouver and Hong Kong, in all, employing a multidisciplinary team of more than 650 people.
#BeAnartist is the watchword of Etnia Barcelona. It is a call to express oneself freely through design. Etnia Barcelona embraces color, art and culture but, more than anything else, it is a name intimately bound to the city in which it was born and has thrived. Barcelona stands for a lifestyle open to the world, nothing more nor less than a question of attitude.
Read more about this brand on TEF Magazine or visit their website.
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