MIDO 2026
Registrations Open and Awards Announced
The countdown to MIDO 2026 has officially begun. From today, visitors and journalists can register through the official website to secure their place at the world’s largest optical trade show.
Last year there were 42,000 people attending in the three days, from 168 countries, alongside over 400 accredited journalists, making it one of the most global gatherings in the eyewear calendar.
MIDO 2026 Awards:
Sustainability at the Forefront
Starting October 1, applications open for the MIDO 2026 Awards, an initiative that shines a spotlight on excellence and sustainability across the eyewear sector. Exhibitors will have until December 14 to submit their candidacy for the CSE Award – Certified Sustainable Eyewear, now entering its fourth edition. Promoted by MIDO, ANFAO and Certottica, the award evaluates frames, sunglasses, and cases created with eco-friendly principles in mind, from recycled materials and reduced energy use to waste elimination and responsible supply chains.
This year introduces two important updates. First, the categories have been streamlined into three core awards: Frames, Sunglasses, and Cases. This sharper focus allows each product type to be celebrated with greater visibility and prestige. Second, MIDO is introducing the CSE Corporate Award, recognizing companies that embed ESG principles into their strategy and operations. Evolving from the Stand Up For Green initiative, this award highlights organizations that consistently drive sustainable practices at every level, showing that innovation and responsibility are inseparable.
Best Store Award at MIDO 2026
Opticians worldwide are invited to apply by December 31 for the 11th edition of the Best Store Award at MIDO 2026, which celebrates outstanding international optical centers in two categories: Design and Innovation. A jury of retail, design, and communication experts will evaluate entries based on elements such as store layout, customer experience, use of materials, and digital communication.
Last year’s winners set a high bar: Zien & Horen Frits van den Bosch (Belgium) triumphed in the Design category, while Ottica Padrin (Italy) earned recognition for Innovation. With applications now open, MIDO once again invites retailers to showcase their creativity and commitment to elevating the optical experience.
The MIDO 2026 Awards Ceremony will take place during the show itself, with full details to be released soon across the event’s website and social media channels.
MIDO MILANO 2026
January 31 - February 2, 2026
Fiera Milano, Rho
MIDO is the leading event in the eyewear industry, an exceptional event that has been at the heart of business and trends in the eyewear world for over 50 years.
Halls
Exhibitors
Visitors
It is the only event in the world where you can find all the players in the supply chain: from frame and lens manufacturers to machinery and raw materials; from large multinationals to small innovative companies; from well-known or emerging designers to start-ups and accessories. MIDO is a meeting place for business: making contacts, communicating to a large international audience and discovering the latest market trends are just some of the activities possible at the fair. It also hosts numerous initiatives involving personalities from the industry and provides information and multiple services.
'MIDO is a unique opportunity to meet the entire eyewear supply chain, from machinery to lenses, along with frame manufacturers, and from the industry's top name brands to young independent designers. If you're in this industry and deeply passionate about it, you simply cannot miss MIDO. It would mean losing one of the best opportunities available to anyone in this profession.
In addition, discussion and insight into the international market at 360 degrees in an exciting atmosphere of novelty and innovation, with a focus on sustainability at all levels. An event that people in and out the eyewear world simply cannot miss. '
MIDO Milano 2026 will take place from January 1st until February 2nd at Fiera Milano Rho. To register, exhibit and learn more visit their website at www.mido.com, email them at mido@mido.it or call us at +39 02 32673673.
More news on MIDO
MIDO 2026 Review // Trends, Technology and Global Momentum
In this MIDO 2026 review, we look back at a show that matched last year’s strength while expanding its global reach. From AI-driven design to bio-based materials and the launch of Eyewearland, Milan once again proved why it remains the international meeting point for the eyewear industry. Business was concrete, conversations were strategic, and the momentum toward 2027 has already begun.
MIDO 2026 // Inside The Vision Stage Programme
In Hall 1 at MIDO 2026, the eyewear industry pauses to listen. The Vision Stage brings leadership, data, sustainability and global context into focus.
Must See at MIDO Milano 2026 // Independent Eyewear Highlights
MIDO Milano 2026 brings independent eyewear into sharp focus. This Must-See selection highlights brands that define design integrity, craftsmanship, and long-term vision, from technically driven innovators to heritage-led ateliers. It is not about seeing everything, but about seeing the right things. These are collections that deserve time, conversation, and a closer look, offering opticians meaningful discoveries rather than surface noise. Use this guide as your compass on the show floor, and let instinct lead you toward the frames that truly matter.
MIDO 2026 // Exhibitor List, Halls and Highlights
With the MIDO 2026 exhibitor list now online, the shape of the next edition is clear. From redesigned halls and a strengthened Design area to the Vision Stage, awards and exhibitions, Milan prepares for three days where independent eyewear, innovation and global dialogue come together.
MIDO 2026 // Where the Future of Eyewear Awakens
The MIDO eyewear exhibition 2026 returns to Milan as the key global moment where the future of eyewear is revealed. Across seven pavilions, visionary brands and emerging global eyewear trends set the tone for the year ahead.
MIDO 2026 // The Global Eyewear Stage Returns
Milan once again becomes the epicenter of the global eyewear industry as MIDO 2026 opens its doors. From international manufacturers and independent designers to opticians, buyers and start-ups, the show brings together the full supply chain under one roof. With a strong focus on innovation, sustainability, education and future-facing dialogue, MIDO continues to shape how eyewear is designed, produced and experienced worldwide.
Sergio Cereda Award // Expands to Global Design Schools with $10K Prize
The Sergio Cereda Eyewear Design Award, now open globally, invites top design students to compete for $10,000 and be honored live at MIDO 2026. A new global spotlight on tomorrow’s eyewear talent.
MIDO // “Refocusing on Humans” campaign wins at Mediastars
MIDO’s “Refocusing on Humans” campaign scores a triple win at the Mediastars Awards 2025. The Milano Eyewear Show proves again that great communication and human-centered storytelling go hand in hand.
DITA Lancier // TEFtalk with Dita VP Drew Oppermann
In this TEFtalk interview, we meet Drew Opperman of DITA Eyewear at MIDO in Milan to explore the sleek DITA-Lancier collection—high-performance eyewear for land, sea, and air, refined through DITA’s signature luxury design.
Rolf Spectacles // Winner CSE Award 2025!
Austrian eyewear manufacturer Rolf Spectacles wins the prestigious CSE award for Certified Sustainable Eyewear for the second time in a row!
