MIDO 2026
Registrations Open and Awards Announced
The countdown to MIDO 2026 has officially begun. From today, visitors and journalists can register through the official website to secure their place at the world’s largest optical trade show.
Last year there were 42,000 people attending in the three days, from 168 countries, alongside over 400 accredited journalists, making it one of the most global gatherings in the eyewear calendar.
MIDO 2026 Awards:
Sustainability at the Forefront
Starting October 1, applications open for the MIDO 2026 Awards, an initiative that shines a spotlight on excellence and sustainability across the eyewear sector. Exhibitors will have until December 14 to submit their candidacy for the CSE Award – Certified Sustainable Eyewear, now entering its fourth edition. Promoted by MIDO, ANFAO and Certottica, the award evaluates frames, sunglasses, and cases created with eco-friendly principles in mind, from recycled materials and reduced energy use to waste elimination and responsible supply chains.
This year introduces two important updates. First, the categories have been streamlined into three core awards: Frames, Sunglasses, and Cases. This sharper focus allows each product type to be celebrated with greater visibility and prestige. Second, MIDO is introducing the CSE Corporate Award, recognizing companies that embed ESG principles into their strategy and operations. Evolving from the Stand Up For Green initiative, this award highlights organizations that consistently drive sustainable practices at every level, showing that innovation and responsibility are inseparable.
Best Store Award at MIDO 2026
Opticians worldwide are invited to apply by December 31 for the 11th edition of the Best Store Award at MIDO 2026, which celebrates outstanding international optical centers in two categories: Design and Innovation. A jury of retail, design, and communication experts will evaluate entries based on elements such as store layout, customer experience, use of materials, and digital communication.
Last year’s winners set a high bar: Zien & Horen Frits van den Bosch (Belgium) triumphed in the Design category, while Ottica Padrin (Italy) earned recognition for Innovation. With applications now open, MIDO once again invites retailers to showcase their creativity and commitment to elevating the optical experience.
The MIDO 2026 Awards Ceremony will take place during the show itself, with full details to be released soon across the event’s website and social media channels.
MIDO MILANO 2026
January 31 - February 2, 2026
Fiera Milano, Rho
MIDO is the leading event in the eyewear industry, an exceptional event that has been at the heart of business and trends in the eyewear world for over 50 years.
Halls
Exhibitors
Visitors
It is the only event in the world where you can find all the players in the supply chain: from frame and lens manufacturers to machinery and raw materials; from large multinationals to small innovative companies; from well-known or emerging designers to start-ups and accessories. MIDO is a meeting place for business: making contacts, communicating to a large international audience and discovering the latest market trends are just some of the activities possible at the fair. It also hosts numerous initiatives involving personalities from the industry and provides information and multiple services.
'MIDO is a unique opportunity to meet the entire eyewear supply chain, from machinery to lenses, along with frame manufacturers, and from the industry's top name brands to young independent designers. If you're in this industry and deeply passionate about it, you simply cannot miss MIDO. It would mean losing one of the best opportunities available to anyone in this profession.
In addition, discussion and insight into the international market at 360 degrees in an exciting atmosphere of novelty and innovation, with a focus on sustainability at all levels. An event that people in and out the eyewear world simply cannot miss. '
MIDO Milano 2026 will take place from January 1st until February 2nd at Fiera Milano Rho. To register, exhibit and learn more visit their website at www.mido.com, email them at mido@mido.it or call us at +39 02 32673673.
More news on MIDO
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DITA Lancier // TEFtalk with Dita VP Drew Oppermann
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Rolf Spectacles // Winner CSE Award 2025!
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It is the perfect gathering point for the industry to meet in order to do business, compare notes, and share experiences
MIDO 2025 // Top10 Must-See Brands
MIDO 2025 in Milan is set to impress, covering an enormous 120,000 m² across seven halls and featuring over 1,200 brands. With so much to see, finding the true “cherry” brands can be overwhelming. That’s why we’ve curated this Top 10 Shortlist of must-see independent eyewear brands to help you uncover the best of the show. Let us guide you to the hidden gems you won’t want to miss!
OWA // Breaking Optical Barriers
The Optical Women’s Association (OWA) is excited to announce an OWA Global Event at MIDO in Milan, as expansion plans continue to reach out to women in the optical industry internationally.
MIDO 2025 // Three Weeks to Go!
Now online, the calendar of events and list of guests at The Vision Stage, the innovative space for information and training at MIDO pavilion 1
