MIDO 2026 Vision Stage
Eyewear conferences and talks at MIDO
At MIDO 2026, innovation is not limited to materials, machinery or collections. It also takes shape through conversation. The MIDO 2026 Vision Stage, located in Hall 1, is where the eyewear industry pauses to reflect on the forces shaping its future, from geopolitics and sustainability to inclusion, leadership and eye health.
Across three days, the Vision Stage programme positions eyewear within a wider cultural, social and economic context. It connects design and retail to global realities, making clear that the future of eyewear is influenced as much by ideas as by products.
Saturday, January 31
Leadership, geopolitics and SS27 eyewear trends
The opening day of the MIDO 2026 Vision Stage begins with Walk the Talk, a conversation on leadership and courage featuring Daniele Cassioli and Pasquale Gravina. Their discussion explores responsibility, resilience and decision making through real lived experience.
The global perspective deepens with A changing world, where journalist Monica Maggioni and futurist Alec Ross analyse how economics and geopolitics are reshaping markets worldwide, including the eyewear sector. The day concludes with LIVETREND, unveiling SS27 eyewear trends in colours, shapes and materials, offering strategic insight for designers, brands and buyers.
Sunday, February 1
Inclusion, conflict and children’s vision
Sunday’s programme places social responsibility at the centre of the Vision Stage at MIDO 2026. Cultural icon Drusilla Foer leads a session on inclusion and language, examining how communication choices directly influence accessibility and representation within eyewear.
Later, geopolitical analyst Dario Fabbri addresses global conflict and market instability, offering context that extends far beyond short term industry trends. The day closes with a vital discussion on pediatric vision care, bringing opticians, pediatricians and ophthalmologists together to focus on children’s eye health.
Monday, February 2
Data, sustainability and environmental impact
The final day of the MIDO 2026 Vision Stage grounds the conversation in research and action. A preview of a European eye health and eyewear market study by NielsenIQ provides data-driven insight into the current landscape and future direction of the industry.
Sustainability takes focus with Designing the future: ecodesign, featuring Luca Casarotto, Anna Pellizzari and Anna Zandanel, who explore sustainable materials and innovative processes. The programme concludes with a practical workshop by Certottica, addressing microplastics, environmental impact and concrete solutions for the eyewear industry.
A clear signal from MIDO 2026
The MIDO 2026 Vision Stage is more than a conference area. It is a statement of intent. Eyewear does not exist in isolation, and its future will be shaped by global forces, societal change and environmental responsibility. By placing these discussions at the heart of the show, MIDO confirms that the future of eyewear will be defined by context, awareness and dialogue, as much as by design.
The Vision Stage runs throughout MIDO 2026 in Hall 1. Got your pass yet? Registrations are open: reserve your place!
About MIDO
MIDO MILANO 2026
January 31 - February 2, 2026
Fiera Milano, Rho
MIDO is the leading event in the eyewear industry, an exceptional event that has been at the heart of business and trends in the eyewear world for over 50 years.
It is the only event in the world where you can find all the players in the supply chain: from frame and lens manufacturers to machinery and raw materials; from large multinationals to small innovative companies; from well-known or emerging designers to start-ups and accessories. MIDO is a meeting place for business: making contacts, communicating to a large international audience and discovering the latest market trends are just some of the activities possible at the fair. It also hosts numerous initiatives involving personalities from the industry and provides information and multiple services.
MIDO Milano 2026 will take place from January 1st until February 2nd at Fiera Milano Rho. To register, exhibit and learn more visit their website at www.mido.com, email them at mido@mido.it or call at +39 02 32673673.
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