Naoned is a French eyewear brand that specializes in crafting distinctive frames that blend tradition with modernity. Founded in 1999 by optician Jean-Philippe Douis, the brand draws inspiration from its roots in Nantes—“Naoned” being the Breton name for the city—to create eyewear that celebrates local identity and bold individuality.
What makes Naoned unique is its commitment to local production and sustainability. Every frame is proudly designed and manufactured in France, with some models even handcrafted in their own Nantes workshop. The brand uses eco-friendly materials like bio-acetate, ensuring both high quality and environmental responsibility while preserving the heritage of French eyewear craftsmanship.
Naoned’s collections feature a mix of acetate, metal, and combination frames, offered in vibrant colors and distinctive silhouettes. Each design reflects the brand’s playful personality and expressive spirit—made for wearers who value originality and want their eyewear to stand out.
By blending cultural heritage, contemporary design, and responsible production, Naoned continues to redefine what independent French eyewear can be.
Read more about this brand on TEF Magazine or visit their website.
More on Naoned Eyewear
Naoned // Feminine and Couture
The frame Sarah is wearing is a combination of metal and acetate called “Penfell” from the STER collection of Naoned. This frame is a true ambassador to the French brand. The bold and original line is very feminine and couture at the first look, but when...
Naoned – colourful retro
We love seeing colourful frames coming in for a TEF shoot. And even more if the frame design is, lets say, a little out of the ordinary. Like this beautiful ILLUR 18X by French eyewear maker Naoned that Martin is wearing today. Martin is a big retro fan, and after a...
Naoned – A pinch of color!
Jennifer is wearing the ILLUR 28B by French eyewear maker Naoned. We love how the combination of the tortoise acetate and blue metal make the frame look much smaller then it really is, but still maintains its unique bold design. Its round shape cut out on the top...
Naoned – Kab Frehel
Carole is wearing model Kab Frehel, a sustainable and eco friendly frame by Naoned, which is designed and handcrafted in Nantes, France. For Naoned, handcrafting everything in France is a real commitment. The brand is based on the desire to promote French know-how,...
Naoned: creative, colorful and contemporary
Sophia is wearing the “Baen-Ballon”, a very iconic, simple yet bold design by Naoned which they handcrafted in their French workshop. Colors play a leading role in the final look of the frame. This opaline red with this vintage orange is one color...
Naoned – Elorn frame in a frame
During CPH Specs in Berlin, we did a shooting with the infamous Sarah Settgast in a rundown industrial neighborhood, wearing this beautiful model Elorn by Naoned. Its smart use of custom designed acetate, gives the frame the appearance to be several shapes in one,...
