Naoned – colourful retro

We love seeing colourful frames coming in for a TEF shoot. And even more if the frame design is, lets say, a little out of the ordinary. Like this beautiful ILLUR 18X by French eyewear maker Naoned that Martin is wearing today. Martin is a big retro fan, and after a day writing for his magazine EYECOM, he loves nothing more than driving his vintage cars or visiting art museums. This retro inspired frame design by Naoned, is just the thing he likes bets. And its vibrant orange, contrasting with its dark industrial looking rims, is a real ambassador of their range of colors and styles. Its round shape cut out on the top perfectly adapts to faces and offers originality and renewal.
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The color as DNA

The designers at Naoned have fun mixing colors in a thoughtful way to make our frames some singular and elegant objects. This unisex frame is created with a contemporary vision repeating the iconic design of the Naoned mixed frames. A pinch of color illuminates this vintage shape.
TEF Magazine Naoned Illur_18X
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The Naoned Eyewear’s collection is imagined and drawn with the idea to be a technical, esthetical and original frame. Naoned’s (Nantes in Breton) founder “Jean-Philippe Douis” knew the creative path he wanted to take. Being a passionate eyewear designer, he chose to dream about his frame designs before actually drawing and handcrafting them on the soil of Nantes, his land of inspiration. And he secretly added a little but of his own JP personality in each of his models.

Their retro orange style is a real ambassador of their range of colors.

TEF Magazine Naoned Illur_18X
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Singular in the soul without being eccentric, Naoned frames are designed to reveal those who wear them. Not just slaves of fashion: but those who listen to their desires and want to express their style. Acetate and metal in bright colors, harmonious chromatic harmonies, lines blending classicism and modernity … Naoned has the attention to detail and the taste of work well done.

Offering a refined collection, the Breton house is proud to anchor its achievements in an identity aesthetic but timeless. Rich in the human closeness she has with the followers of authentic objects, Naoned shapes her glasses with love. An added value that makes all the salt of this brand that will seduce the most demanding.


Shooting: TEFdoesSIUSSE
Eyewear: ILLUR18X by Naoned
Model: Martin Graf, editor in chief at EYEcom
Photographer: Tania Cater

Author: maarten weidema

After designing eyewear for over 18 years, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded “International Optical Personality of the Year” for his efforts to promote independent eyewear to a community of 322.000 ECPs.

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