We love seeing colourful frames coming in for a TEF shoot. And even more if the frame design is, lets say, a little out of the ordinary. Like this beautiful ILLUR 18X by French eyewear maker
Naoned that Martin is wearing today. Martin is a big retro fan, and after a day writing for his magazine EYECOM, he loves nothing more than driving his vintage cars or visiting art museums. This retro inspired frame design by Naoned, is just the thing he likes bets. And its vibrant orange, contrasting with its dark industrial looking rims, is a real ambassador of their range of colors and styles. Its round shape cut out on the top perfectly adapts to faces and offers originality and renewal.
The color as DNA
The designers at Naoned have fun mixing colors in a thoughtful way to make our frames some singular and elegant objects. This unisex frame is created with a contemporary vision repeating the iconic design of the Naoned mixed frames. A pinch of color illuminates this vintage shape.
The Naoned Eyewear’s collection is imagined and drawn with the idea to be a technical, esthetical and original frame. Naoned’s (Nantes in Breton) founder “Jean-Philippe Douis” knew the creative path he wanted to take. Being a passionate eyewear designer, he chose to dream about his frame designs before actually drawing and handcrafting them on the soil of Nantes, his land of inspiration. And he secretly added a little but of his own JP personality in each of his models.
[URIS id=11805]
Offering a refined collection, the Breton house is proud to anchor its achievements in an identity aesthetic but timeless. Rich in the human closeness she has with the followers of authentic objects, Naoned shapes her glasses with love. An added value that makes all the salt of this brand that will seduce the most demanding.
Shooting: TEFdoesSIUSSE
Eyewear: ILLUR18X by Naoned
Model: Martin Graf, editor in chief at EYEcom
Photographer: Tania Cater
Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world.
He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.
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