Naoned – Kab Frehel

Carole is wearing model Kab Frehel, a sustainable and eco friendly frame by Naoned, which is designed and handcrafted in Nantes, France. For Naoned, handcrafting everything in France is a real commitment. The brand is based on the desire to promote French know-how, and therefore its a militant act to choose a production entirely handcrafted in France.

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The brand carries real values that focus on the proximity and the conservation of the know-how of the french workshops. This proximity allows them to enter a virtuous circle of local sourcing and production. In addition, their workshops have a very high quality know-how that allows us to design technical glasses, comfortable and lasting over time.

The bicolor system is part of the Naoned DNA. They use the double extrusion technique to have a bicolor material, or work with layered acetate to let show the back color on the temples. The superimposed effect of acetate is very faithful to the codes of the brand: creative, colorful and contemporary.

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Naoned’s (Nantes in Breton) founder “Jean-Philippe Douis” knew the creative path he wanted to take. Being a passionate eyewear designer, he chose to dream about his frame designs before actually drawing and handcrafting them on the soil of Nantes, his land of inspiration. And he secretly added a little but of his own JP personality in each of his models.

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Singular in the soul without being eccentric, Naoned frames are designed to reveal those who wear them. Not just slaves of fashion: but those who listen to their desires and want to express their style. Acetate and metal in bright colors, harmonious chromatic harmonies, lines blending classicism and modernity … Naoned has the attention to detail and the taste of work well done.

Offering a refined collection, the Breton house is proud to anchor its achievements in an identity aesthetic but timeless. Rich in the human closeness she has with the followers of authentic objects, Naoned shapes her glasses with love. An added value that makes all the salt of this brand that will seduce the most demanding.


Shooting: TEFdoesPARIS
Eyewear: Kab Frehel by Naoned
Model: Carole Riehl – Les Lunettes Écologiques Magazine
Photographer: Sophie Letessier

Author: maarten weidema

After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded “International Optical Personality of the Year” for his efforts to promote independent eyewear to a community of 322.000 ECPs.

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