INVU Sports Mask Sunglass: Performance meets bold summer style
INVU is charging into Summer 2025 with a futuristic new INVU sports mask sunglass designed to blur the lines between high-performance eyewear and bold fashion.
Developed by the Swiss Eyewear Group, this launch answers the rising demand for gear that keeps up with active lifestyles while making a strong visual statement.
The frame is crafted from Swiss TR90, a high-performance material known for its lightweight flexibility and long-wear comfort. The result is a barely-there feel that stays secure during any activity, from trail runs to weekend hikes or beachside workouts.
Ultra Polarized Precision for Outdoor Excellence
At the core of the frame’s performance is INVU’s proprietary ultra polarized lens technology. Known for delivering exceptional glare reduction, contrast enhancement, and 100% UV protection, these lenses ensure crystal-clear vision in even the brightest outdoor conditions. A mirror coating, seamlessly matched to the frame color, adds a stylish finish that reflects both sunlight and the wearer’s individuality.
Designed to Move — and Be Seen
The wraparound mask design maximizes facial coverage while leaning into futuristic fashion cues. It’s an eye-catching silhouette built to meet the needs of outdoor athletes and style-conscious consumers alike. Optical retailers will find this a powerful addition to their summer offering—meeting the growing interest in sunglasses that serve both function and flair.
Whether your customer is chasing the next peak or simply chasing sunlight, the INVU Sports Mask Sunglass is ready for the ride.
About INVU
INVU is a Swiss eyewear brand that specializes in ultra-polarized sunglasses. Established by the Swiss Eyewear Group, INVU offers a dynamic range of eyewear designed for active individuals and those young at heart. Their collections seamlessly blend contemporary fashion trends with cutting-edge ultra-polarized lens technology, ensuring both style and exceptional visual clarity.
What sets INVU apart is its commitment to advanced lens technology. Each pair features a proprietary nine-layer lens with a 99.9% polarizing effect, providing absolute glare-free vision and 100% UV400 protection. This innovative approach ensures that wearers experience unparalleled optical performance, making INVU sunglasses ideal for various activities and environments.
By focusing on quality materials and precision engineering, INVU delivers eyewear that is both durable and comfortable. Their dedication to offering high-quality products at an affordable price point has made them a popular choice among consumers worldwide.
Read more about this brand on TEF Magazine or visit their website.
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