Porsche Design
Iconic Targa P’8954 celebrates 60 years of design excellence
Porsche Design marks a milestone in motoring and design culture with the launch of the Porsche Design Iconic Targa P’8954, a sculptural eyewear piece celebrating the 60th anniversary of the Porsche 911 Targa.
These limited-edition titanium sunglasses release fuses the iconic roll bar aesthetic with modern craftsmanship, offering a refined tribute to Porsche’s heritage.
From road legend to wearable icon
The 911 Targa changed the game in 1965 with its smart roll bar design, answering safety concerns around convertibles in the U.S. while introducing a new class of open-air sports cars. That same spirit of innovation powers the Iconic Targa P’8954, with a frame crafted entirely from 100% Japanese titanium, engineered for strength, lightness, and elegance. The shield-style lens is mounted using hexagonal screws, echoing the Tenax fasteners from the Targa’s removable rear window system.
Every line of this eyewear follows Porsche Design’s mantra of form follows function, transforming automotive DNA into precise, wearable form. Cut-outs within the titanium structure reduce weight and reinforce a minimalist aesthetic that speaks to the Targa’s aerodynamic purity.
Porsche 911 Targa anniversary eyewear at its finest
These limited-edition titanium sunglasses are more than an accessory—they’re a collector’s piece. Each of the 911 individually numbered pairs comes housed in a premium gift box, complete with a Pepita-patterned cleaning cloth and a custom greeting card detailing the design story. The Porsche Design Iconic Targa P’8954 retails at $1,300 and is available now at shop.porsche.com, Porsche Design boutiques, and a hand-picked selection of opticians.
With the Porsche 911 Targa anniversary eyewear, Porsche Design sets a new benchmark in lifestyle innovation—proof that performance, precision, and design excellence are just as powerful on your face as they are on the road.
About Porsche Design
A Legacy of Design Excellence
In 1963, Professor Ferdinand Alexander Porsche revolutionized the world of design by creating one of the most iconic objects in contemporary history—the legendary Porsche 911. Driven by his vision to extend Porsche’s principles and legacy beyond the automotive industry, he founded the exclusive lifestyle brand Porsche Design in 1972.
His philosophy and distinct design language continue to define every Porsche Design product today.
Each creation embodies extraordinary precision, perfection, and a high level of technological innovation, seamlessly blending intelligent functionality with a puristic design ethos.
Designed by Studio F. A. Porsche in Austria, Porsche Design products are available worldwide in Porsche Design stores, high-end department stores, exclusive specialist retailers, and through the official online store, ensuring that the brand’s timeless innovation and craftsmanship remain accessible to discerning customers around the globe.
Read more about this brand on TEF Magazine or visit their website.
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