On Sunday, September 15, 2024, over 50 brands showcased their autumn innovations at the Swiss Museum of Transport in Lucerne. The Hall of Frames 2024 highlighted the continued trend of wood, while colorful eyewear made bold new statements.
For the third consecutive year, the Hall of Frames (HOF) opened at the Swiss Museum of Transport in Lucerne in mid-September, providing opticians with an impressive platform to explore the latest trends and innovations from designers and manufacturers.
Wood remains in vogue
Rolf Spectacles is a pioneer in sustainable eyewear. The unique creations are even on display in the Tyrol State Museum.
Feb31st has also made a name with its colourful wooden glasses. The northern Italians impress with their almost infinite colour variations. Overall, autumn seems to be becoming much more colourful again.
One newcomer from western Switzerland stood out in particular at this year’s HOF: Claude Zysset. Under the label Six-Sept, the timber construction technician produces an exclusive wood collection by hand.
Photo credit: Studio Kronsbjerg
Colourful variety
Woodys from Barcelona was present at HOF for the first time. Its first collection of eyewear was made from old wakeboards, but today it is best known for its colourful and spirited designs.
Colours also play a central role at Anne & Valentin. The renowned label from Toulouse produces its eyewear in the French Jura. The models are striking, but also suit narrow faces.
Colibris from Lübeck, on the other hand, specialises in particularly petite faces – here, too, the collection has become much more colourful.
Photo credit: Studio Kronsbjerg
If you are looking for colourful eyewear, you should definitely take a look at Ørgreen from Copenhagen. Colours are deeply rooted in the brand’s DNA. The in-house colourist never ceases to surprise with her creative colour combinations – whether for titanium frames or glasses from the 3D printer.
Andy Wolf‘s latest collection radiates pure joie de vivre. The shape-in-shape line in particular is a real eye-catcher, as are the fine metal frames decorated with a delicate layer of colour.
Photo credit: Studio Kronsbjerg
Green design
It is striking that many of these innovative brands have returned to European manufacturing.
Sustainability has long been standard practice for many eyewear brands, without making a big fuss about it. The HOF concept also impresses with its remarkable sustainability: the trade fair has always been characterised by a minimal ecological footprint. Compared to other events, hardly any waste is produced, which makes the HOF particularly environmentally friendly.
Photo credit: Studio Kronsbjerg
Partners in Innovation
The HOF’s main partner, Reize AG from Olten, caused quite a stir. Reize has been producing Nikon lenses in Switzerland since the middle of the year. Since its foundation, the company has focussed on independent, owner-managed specialist opticians in Switzerland.
Beck Optikhandel presented the trendy Barner Eyewear collection with blue blocker.
Dynoptic is set to roll out its Connect software program, nurture young talent through the Dynoptic Future Group, and assist in business takeovers with advisory services and succession financing. Martha Arenas showcased a model of a shop redesign, reflecting her extensive experience with optical shop projects.
Photo credit: Studio Kronsbjerg
Strong favour for the Lucerne Museum of Transport as a venue
The exhibitor survey revealed that the majority of participants prefer the Swiss Museum of Transport Lucerne as the venue and do not wish to change. The exhibition received a high satisfaction rating of 8.5 out of 10 points. The Hall of Frames 2024 has once again shown that Lucerne is not only a popular venue, but also a successful one – a meeting place for creative minds, innovations and sustainable design that inspires the industry and provides forward-looking impetus.
About Hall of Frames
Hall of Frames 2025
September 14, 2025
Lucerne, Switzerland
The Hall of Frames stands as a unique hub for independent opticians and visionary eyewear designers across Switzerland, aiming to unite and bolster the less conventional market for eyeglasses frames.
Square meters
Exhibitors
Visitors
For around 15 years, the Hall of Frames (HOF) has been supporting independent opticians and eyewear designers. Each year, around 50 Swiss and international eyewear brands present their latest collections at this tabletop fair, which features both established names and promising newcomers.
HOF offers a comprehensive insight into current trends and innovations in the industry and serves as an important meeting point for professionals in the Swiss eyewear market
"We are delighted to continue our collaboration with our main partner Nikon. Our long-standing partners Dynoptic - an association of around one hundred independent opticians from all over Switzerland - and the architecture firm Studio Arenas also play an important role in the realisation of the Hall of Frames."
For more information, exhibitor lists, and marketing materials, visit the official website or contact the organizing team directly at contact@hallofframes.ch.
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