Hall of Frames // 2021 edition in Zurich

Hall of Frames 2021 at the fully renovated Zurich Convention Centre

The latest edition of the Hall of Frames will take place in mid-September at the newly renovated Zurich Convention Centre. Trade fairs in general have experienced a long, forced pause due to the pandemic. Finally, it is possible again to find out about the latest industry trends and get inspired at a trade fair.

Back to normality

After more than a year of exceptional circumstances, meeting and exchanging ideas at a trade fair is finally becoming possible again. Discover the latest trends and innovations at the Hall of Frames on 12 and 13 September. As a long-established platform, the Hall of Frames supports and promotes the exchange between independent eyewear manufacturers and opticians.

Hall of Frames 2021 at the fully renovated Zurich Convention Centre

The latest edition of the Hall of Frames will take place in mid-September at the newly renovated Zurich Convention Centre. Trade fairs in general have experienced a long, forced pause due to the pandemic. Finally, it is possible again to find out about the latest industry trends and get inspired at a trade fair.

Back to normality

After more than a year of exceptional circumstances, meeting and exchanging ideas at a trade fair is finally becoming possible again. Discover the latest trends and innovations at the Hall of Frames on 12 and 13 September. As a long established platform, the Hall of Frames supports and promotes the exchange between independent eyewear manufacturers and opticians.

Relaxed and informal

One of the main reasons for the Hall of Frames’ long-standing success is its clear focus on independent eyewear designers from all over Europe. But also the relaxed and informal setting is an important factor. In a laid-back atmosphere, you can get an overview of some of the leading labels but also discover new brands.

Zurich Convention Center

After four years of total renovation, the Hall of Frames is one of the first events to be held at the Zurich Convention Centre. The venue will take place in the new garden hall wing, facing the lake. In particular, the panoramic restaurant and the unforgettable view of the lake and the Swiss mountains from the spacious new terrace are well worth mentioning.

As the Hall of Frames, the Zurich Convention Centre pursues a sustainable climate strategy, following the principle of «avoiding unnecessary emissions and offsetting unavoidable emissions».

Partners

For the second time, Reize Optik – presenting the brand Nikon – is the main partner of the Hall of Frames. Nikon is a pioneer of spectacle lens technology, as well as materials and their finishes. The Japanese brand is known for its technical know-how and power of innovation in optical designs.

Also returning as partners to this year’s Hall of Frames are Dynoptic, an alliance of around 100 owner-operated opticians from all over Switzerland, and Studio Arenas. Architect Martha Arenas from Basel and her team create creative environments and set the scene not only for products but also for entire rooms.

Further information

Everything you need to know about the Hall of Frames can be found on our website. Exhibitors and visitors are kindly asked to register in advance via this platform.

Exhibition location & opening hours

HALL OF FRAMES
Zurich Convention Centre
Gotthardstrasse 5
CH – 8002 Zürich
Sunday, 12.09.2020 10:00 bis 17:00 h
Monday, 13.09.2020 09:00 bis 16:00 h

Contact

HALL OF FRAMES GMBH
Bahnhofstrasse 1
CH – 6312 Steinhausen
Tel. +41 41 878 00 13
contact@hallofframes.ch

Read more about this show on TEF Magazine or visit their website.

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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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