J.F. REY
CONCEPT SQUARE
SQUARE: unexpected contrasts, unveiled transparencies, and sublimated shapes to bring out the light and reveal the iconic square of J.F. REY.
A new signature concept highlighting the exclusive, universal, and timeless character of the brand.
This key concept of our new women’s optical collection, SQUARE, celebrates the J.F. REY’s signature square by drawing inspiration from the geometric constructions and colored filters of the artist Daniel Buren. It stands out with an eye-catching design and innovative work with acetate, featuring unique structural, color, and transparency effects. This line embodies a creative fusion between modern art and architecture, upgrading each of these frames into a true visual work of art.
The geometric construction of the temples defines this concept: a minimalist aesthetic structured by combining elementary forms in metal and acetate, with contrasts between opaque and translucent materials, monochrome shades and refined patterns. Designed without temple armatures, the precious J.F. REY squares, with their bright crystalline colors, highlight the distinctive identity of the brand: “In square we trust”!
As sophisticated as they are charismatic, these sculptural frames feature glamorous thicknesses and captivating graphic elegance. Structural details on the fronts capture the subtlest nuances, offering a unique look. Iridescent colors, like those of the SCARLET 4430 model, accentuate this effect by constantly revealing new aesthetic perspectives: a “visual surprise” characteristic of our creations.
Always keen to please and satisfy a wide and varied audience, our designers have adapted this design in two more accessible and easy-to-wear shapes with the CRYSTAL concept.
To be discovered at SILMO PARIS 2024, Hall 7-Stand F-086.
J.F. Rey is synonymous with bold creativity, modern sophistication, and constant innovation. Rooted in the spirit of French artistry, this independent eyewear label has become a beacon for opticians and design enthusiasts worldwide who value originality and craftsmanship. With a fearless approach to breaking design conventions, J.F. Rey continues to redefine the boundaries of eyewear fashion.
Founded in 1995 by Jean-François Rey and his wife Joelle, the brand emerged from their shared passion for designing eyewear that marries elegance with technical ingenuity. From the very beginning, their collections have embodied a philosophy of uncompromising quality, entrepreneurial freedom, and a relentless drive to create pieces that stand out. This ethos remains the foundation of the company today.
What sets J.F. Rey apart is its masterful interplay of vibrant colors, innovative materials, and architectural forms. Each collection blends minimalism with boldness, tradition with modernity, and simplicity with eccentricity.
Whether discreetly understated or strikingly avant-garde, J.F. Rey frames are designed to make a statement while remaining effortlessly wearable.
The brand's mastery over materials—ranging from titanium and acetate to 3D-printed composites and even wood-carbon blends—underscores its commitment to innovation. These technical feats are paired with impeccable craftsmanship, as every frame undergoes meticulous design and manufacturing processes. Inspired by architecture, contemporary art, and graphic design, the brand’s creations are a testament to its designers' expertise and unyielding attention to detail.
At the heart of J.F. Rey's identity is its signature use of color and form. Intricate metalwork, engraved surfaces, and inventive material combinations give life to frames that are not only functional but also deeply expressive. Every detail is thoughtfully curated, transforming the ordinary into extraordinary and evoking an emotional connection at first glance.
J.F. Rey eyewear is more than an accessory—it’s an artistic statement, a tribute to individuality, and a testament to the brand’s dedication to pushing creative and technical boundaries.
Read more about this amazing French eyewear brand on TEF Magazine or visit their website.
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