MIDO // Spheres campaign wins Mediastars award

Masunaga Optical

For the second consecutive year, MIDO the international eyewear show, was awarded 1st Prize by Mediastars in the Press section, Daily category, for its SPHERES – The Eyewear Universe communication campaign developed and created by Max Galli in partnership with Mixer Group.

The campaign was also awarded the Special Star for Creative Direction. The awards ceremony was held yesterday, Thursday June 6th, at the Auditorium San Fedele in Milano.

The “Spheres” campaign was a turning point in the advertising sector because it was the first, in the trade show industry, to be created by combining human creativity and the innovative power of Artificial Intelligence, exploring the new frontiers of visual communication.

At its 28th edition, each year the Mediastars award is assigned to the best Italian campaigns, recognizing and adding value to the professionalism and talent of those working in the field of communication at the national level. More than 580 projects were nominated for this edition and evaluated by a jury composed of industry experts and professionals.

The next edition of MIDO will take place from Saturday 8th to Monday 10th February 2025 at Fiera Milano Rho. The team is already working on the new communication campaign with the aim of once again fascinating its audience and strengthening brand awareness internationally, thanks to unique, creative, engaging messages.

To always be up to date on MIDO news, visit the website and the official social channels Instagram (@mido_exhibition), Facebook (@MIDOExhibition), X (@MIDOExhibition) and LinkedIn.

About MIDO

MIDO | Milano Eyewear Show is the leading event in the eyewear industry, an exceptional event that has been at the heart of business and trends in the eyewear world for over 50 years.

It is the only event in the world where you can find all the players in the supply chain: from frame and lens manufacturers to machinery and raw materials; from large multinationals to small innovative companies; from well-known or emerging designers to start-ups and accessories. MIDO is a meeting place for business: making contacts, communicating to a large international audience and discovering the latest market trends are just some of the activities possible at the fair.

It also hosts numerous initiatives involving personalities from the industry and provides information and multiple services.

Read more about this show on TEF Magazine or visit their website.

More news on MIDO

MIDO // Unbridled enthusiasm

MIDO // Unbridled enthusiasm

The international eyewear trade show hosted more than 1,200 exhibitors in the 7 pavilions of exhibit area and welcomed more than 40,000 attendees during the 3-day show, an 11% gain over last year. The upswing was equally distributed among Italian and international...

MIDO 2024 // Ready to Go!

MIDO 2024 // Ready to Go!

THE 52ND EDITION OF MIDO IS READY TO GO: MAKE WAY FOR BUSINESS AND EYEWEAR CULTURE Opening day of the 52nd edition of MIDO, the leading international eyewear show, is just around the corner. From Saturday February 3rd to Monday February 5th, the 7 pavilions of...

MIDO 2024 // President Giovanni Vitaloni opening speech

MIDO 2024 // President Giovanni Vitaloni opening speech

President Giovanni Vitaloni inaugurates the 2024 edition of MIDO with his now traditional opening speech. With these words, he kicks off the three days that promise to be rich and all to be experienced in the halls of the 8 exhibition areas dotting the Eyewear...

MIDO 2024 // Must-See brands

MIDO 2024 // Must-See brands

Must-See brands at MIDO 2024 With just several days left until the next MIDO in Milan, we can barely wait to see what amazing eyewear will be on display at this innovative show! As always, we have created a little list of the Must-See brands, which are really worth a...

MIDO 2024 // The countdown has begun

MIDO 2024 // The countdown has begun

Many innovations for the 52nd edition: 7 pavilions, circa 1200 exhibitors from more than 45 countries and a packed calendar of events With just two weeks left before MIDO opens, the leading international eyewear show has reached its 52nd edition. Opticians, buyers,...

ANFAO // Lorraine Berton elected new president

ANFAO // Lorraine Berton elected new president

Key figures elected to lead the association for the next four years.Made in Italy and sustainability the core focus of the new Board.   Lorraine Berton has been elected to lead ANFAO, the National Association of Optical Goods Manufacturers. The new President, the...

MIDO // New Tradeshow Website

MIDO // New Tradeshow Website

MIDO.COM: THE NEW EYEWEAR TRADESHOW WEBSITE PROMOTES ACCESSIBILITY AND INCLUSION MIDO is ahead of its time and applies the latest technological solutions to its website, to improve and facilitate the experience of all users, without discrimination. The new website of...

MIDO // Registration now open

MIDO // Registration now open

Registration is now open for Mido 2024. We look forward to seeing you at Fiera Milano, Rho from 3 to 5 February to show you the latest news from the world of eyewear!

Mido //  Frames campaign wins Mediastars award

Mido // Frames campaign wins Mediastars award

Mido 2023 communication campaign, “frames”, won the Mediastars award, press category The campaign, conceived by Max Galli in collaboration with Mixer Group, represents a breaking point and a turning point from the past, while still in line with the values that have...

Stay on Top of the Latest Eyewear Trends

Leave a comment

Pin It on Pinterest