For the second consecutive year, MIDO the international eyewear show, was awarded 1st Prize by Mediastars in the Press section, Daily category, for its SPHERES – The Eyewear Universe communication campaign developed and created by Max Galli in partnership with Mixer Group.
The campaign was also awarded the Special Star for Creative Direction. The awards ceremony was held yesterday, Thursday June 6th, at the Auditorium San Fedele in Milano.
The “Spheres” campaign was a turning point in the advertising sector because it was the first, in the trade show industry, to be created by combining human creativity and the innovative power of Artificial Intelligence, exploring the new frontiers of visual communication.
At its 28th edition, each year the Mediastars award is assigned to the best Italian campaigns, recognizing and adding value to the professionalism and talent of those working in the field of communication at the national level. More than 580 projects were nominated for this edition and evaluated by a jury composed of industry experts and professionals.
The next edition of MIDO will take place from Saturday 8th to Monday 10th February 2025 at Fiera Milano Rho. The team is already working on the new communication campaign with the aim of once again fascinating its audience and strengthening brand awareness internationally, thanks to unique, creative, engaging messages.
To always be up to date on MIDO news, visit the website and the official social channels Instagram (@mido_exhibition), Facebook (@MIDOExhibition), X (@MIDOExhibition) and LinkedIn.
About MIDO
MIDO | Milano Eyewear Show is the leading event in the eyewear industry, an exceptional event that has been at the heart of business and trends in the eyewear world for over 50 years.
It is the only event in the world where you can find all the players in the supply chain: from frame and lens manufacturers to machinery and raw materials; from large multinationals to small innovative companies; from well-known or emerging designers to start-ups and accessories. MIDO is a meeting place for business: making contacts, communicating to a large international audience and discovering the latest market trends are just some of the activities possible at the fair.
It also hosts numerous initiatives involving personalities from the industry and provides information and multiple services.
More news on MIDO
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