PRESS invites you to experience the epitome of luxury eyewear
With a vision to create eyewear that transcends convention and embraces unparalleled crafts-manship, PRESS has launched as a new beacon of luxury in the world of eyewear. With a fervent commitment to excellence and a dedication to sustainability, PRESS proudly debuted its inaugural collection at a glittering feÌ‚te coinciding with North America’s premier eyewear event, Vision Expo East.
The launch event, held amidst the colorful streets of New York City’s Greenwich Village, epitomized the not-so-quiet luxury that defines PRESS. Attendees were immersed in an intimate setting where the brand’s ethos came to life, showcasing eyewear that is as comfortable as it is captivating. As industry insiders hailed PRESS as the most exciting new eyewear brand in the world, the brand signaled a resounding success and set a new standard for luxury eyewear.
At the heart of PRESS’ philosophy lies a belief in presenting eyewear in its purest form, allowing beautiful materials to shine while ensuring construction is both unique and remarkably comfortable. Each meticulously crafted piece is fashioned from the finest eco-conscious materials available, reflecting the brand’s commitment to sustainability. From packaging to product, the brand fulfills the expectations of its clients in unique and special ways, making every interaction with their eyewear an unforgettable experience.
The debut collection features 22 styles across four distinct story-lines, available in both optical and sun variants. With a focus on building a global brand, PRESS meticulously considered bridge fit and sizing to cater to clients around the world, ensuring a perfect fit for every wearer.
THE PRESS EYEWEAR COLLECTIONS:
The Streamline Collection:
Drawing inspiration from the elegance of automotive design, Streamline celebrates exceptional metal craftsmanship. Crafted by hand from pure titanium in Japan, each piece boasts impeccable construction, custom OBE flex hinges, and Zeiss bio-nylon lenses for unparalleled comfort and precision.
The Dreamers Collection:
Inspired by the metals of the 90s, Dreamers merges classic shapes with modern constructions to create a truly fresh aesthetic. Handcrafted in Japan from pure titanium, each piece features OBE custom flex hinges and Zeiss bio-nylon lenses, offering a blend of nostalgia and innovation.
The Legends Collection:
Re-imagining our favorite artists in a contemporary style, Legends captivates with its bold aesthetics. Crafted in Japan from exclusive custom bio-acetate, each piece is adorned with precious plated metal details and outfitted with Zeiss bio-Nylon lenses, promising comfort and style in equal measure.
The Timeless Collection:
Embodying classic and comfortable eyewear, Timeless exudes vintage-inspired tones and modern elements. Each piece, crafted with 6mm bio-acetate from Mazzucchelli, features custom wire core and tension hinges, and elegant polishing techniques for a truly timeless appeal.
PRESS invites you to experience the epitome of luxury eyewear, where artistry, comfort, and sustainability converge. Join them in redefining the way the world sees eyewear.
PRESS is an american eyewear brand born out of a desire to go beyond the norm and champion exceptional quality. Since its inception in spring 2024, the brand has consistently strived to revolutionize eyewear craftsmanship.Â
PRESS goes beyond eyewear, celebrating raw materials and unique, comfortable design. Committed to sustainability, they use premium eco-friendly materials in every product.
Their approach to customer interaction aims to leave a lasting impression, consistently exceeding expectations with their distinctive style.
Inspired by the diverse cultural energy of urban life, PRESS Eyewear’s designs reflect a mix of bold aesthetics and subtle sophistication. Whether it’s classic silhouettes reimagined with modern twists or frames that embrace vibrant colors and edgy lines, PRESS caters to those who want to stand out without sacrificing quality or affordability.
Inspired by the diverse cultural energy of urban life, PRESS Eyewear’s designs reflect a mix of bold aesthetics and subtle sophistication. Whether it’s classic silhouettes reimagined with modern twists or frames that embrace vibrant colors and edgy lines, PRESS caters to those who want to stand out without sacrificing quality or affordability.
In addition to their stunning designs, PRESS Eyewear places a strong emphasis on accessibility. By combining affordable pricing with high-quality craftsmanship, the brand empowers customers to build an eyewear collection that reflects their unique style without breaking the bank.
For those looking to elevate their everyday look with frames that exude confidence, creativity, and modern charm, PRESS Eyewear delivers. With its perfect balance of design, functionality, and affordability, PRESS is a go-to brand for the contemporary eyewear enthusiast who values both style and substance.
About founder Jeff Press
Jeff Press is the President and Designer of PRESS eyewear, his namesake brand.
He began his career in eyewear with Robert Marc NYC in 1996 and became a licensed optician shortly after to complement his love of fashion. While training directly under Richard Morgenthal, Jeff became the Designer of Morgenthal Frederics in 2006 and added Robert Marc NYC to his portfolio in 2018 when named Chief Creative Officer for Luxury Optical Holdings. His extensive experience and love of eyewear led to him starting PRESS in the spring of 2024.
His relentless dedication to refining his craft has led him to explore all facets of the industry. His curiosity sparked an interest in organic materials, culminating in the creation of the world's most extensive and triumphant buffalo horn eyewear collection. His journey is a testament to his passion for innovation and quality.
Jeff's innovative designs and techniques earned him membership to the CFDA in 2015 and made him a sought-after collaboration partner not only in the fashion space with designers including Rag & Bone, Oscar de la Renta, Monse and Rosie Assoulin. Jeff's tenure has come together as PRESS, speaking to materials and creating a truly modern and unique American aesthetic of eyewear. His commitment to sustainability and exceptionally made eyewear is materialized in PRESS. Inspired by artists and his heroes, special moments and eras of time, Jeff believes that inspiration is all around us. But it's his attention to detail and meticulous approach that allows for materials and stories to be celebrated, while always keeping the wearer at heart to ensure the best possible experience, beginning to end.
Read more about this true American eyewear brand on TEF Magazine or visit their website.
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