Vision Expo // OPTImum Retail Award Winner to be Announced

Winner and finalists to be recognized at special event taking place at Vision Expo West 2020 in Las Vegas, Sept. 23–26

[perfectpullquote align=”left” bordertop=”false” cite=”Fran Pennella, event vice president at Reed Exhibitions” link=”” color=”” class=”” size=”17″]As we navigate through this difficult time, Vision Expo is committed to serving the optical industry and finding ways to bring the vision community together. We are excited to celebrate the amazing work of each of the OPTImum Retail Award finalists in the coming weeks and look forward to honoring the winner and finalists together with the vision community at Vision Expo West this September.[/perfectpullquote]

Vision Expo is pleased to announce that the winner of the third annual OPTImum Retail Award will be revealed on April 7, with a celebratory cocktail party to follow at Vision Expo West 2020 in Las Vegas. The OPTImum Retail Award celebrates independent retailers by showcasing their products, stores, visions and stories.

All award finalists and the winner will receive their awards in April and will then be the guests of honor at a cocktail party at Vision Expo West in September following the Independence @ the Creative Edge Panel. Additionally, the winner of the 2020 OPTImum Retail Award will be featured in 20/20 Magazine this spring.

Applicants were asked to share their in-store innovations, individuality, culture, brand loyalty and technology usage. To determine the final winner, Vision Expo’s social media channels were open for voting from Feb. 21–March 9 to be factored into the judges’ scores. The winner will be selected by a committee of the industry’s top leaders including Dr. Arian Fartash, optometrist and influencer; Christian Roth, eyewear designer and the first Council of Fashion Designers of America member in the eyewear category since 1990; and James Spina, 20/20 Magazine editor-in-chief and senior vice president.

The 2020 OPTImum Retail Award finalists include:

Black Optical – Dallas, Tulsa, Oklahoma City
G is for Glasses – Winnipeg
Globe Specs – Kyoto
Gogosha Optique – Los Angeles
The Eye Place – London
To see the photos and stories for each finalist, click here.

To pre-register for Vision Expo West, taking place Sept. 23–26 in Las Vegas, visit and be sure to follow along on all of Vision Expo’s social media channels, Facebook, Twitter, Instagram and LinkedIn.

Editorial: Vision Expo

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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