Blackfin // Timeless Memories

The new Blackfin SS20 sun collection features two bold personifications of the brand’s identity. The thicknesses of the material highlight the ultra-high-quality Japanese titanium while the beta titanium bridge underscores the company’s ongoing commitment to design research.

The lavish squared front of the Rockville men’s style contrasts elegantly with the slender bridge, while the color palette plays up the frame’s sculpted lines: navy blue with polished silver bridge and blue gradient lenses; olive green with gunmetal gray bridge and smoke lenses; matte black with polished silver bridge and gray gradient lenses.

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While the thicknesses are the same, the front of the women’s Zelda is more rounded. It comes in two color options: dark bordeaux with polished silver bridge and bordeaux gradient lenses; and navy blue with polished silver bridge and gray gradient lenses.

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Both styles are featured in the new Timeless Memories ad campaign, photographed at the Great Cretto in Sicily, the piece of land art created by Alberto Burri on the ruins of the city of Gibellina, destroyed by an earthquake in 1968. The atmosphere of the shots suggests an almost undefined place that issues a strong warning and timeless remembrance of our history. A history made up of memories, always ready to remind us that what we are today is a product of what we were then.

Free press release: Blackfin

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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