William Morris is a British eyewear brand that specializes in stylish, accessible frames with a distinctly London flair. Founded in 1996 by Robert Morris, the brand set out to offer designer-level eyewear without the elitist price tag, capturing the spirit of British individuality and eccentricity in every collection. With a strong focus on detail, personality, and everyday wearability, William Morris has become a beloved name among independent opticians around the world.
What makes William Morris unique is its ability to combine classic shapes with bold colorways and contemporary touches, resulting in collections that are both timeless and refreshingly current. Whether it’s acetate or metal, retro or modern, each frame is thoughtfully designed to suit a wide range of face shapes, styles, and age groups.
With its roots in London’s creative scene and a reputation for warm, reliable service, William Morris remains fiercely independent—valued not just for its design, but for its commitment to quality and its personal connection to the optical community.
Read more about this brand on TEF Magazine or visit their website.
More on William Morris
William Morris // London in Motion
William Morris celebrates London’s dual spirit in London in Motion. Inspired by East and West, the FW25 collection introduces five frames that embody elegance, heritage, and modern sophistication.
William Morris // Choose Your London
William Morris crafs eyewear that embodies London’s dual character — where the raw, artistic East meets the sophisticated, elegant West.
William Morris // Focus on London
William Morris London, born and designed in the heart of London, draws inspiration from the city’s vibrant creativity and timeless charm. Known for its diverse collections and distinctive design approach, the brand captures the essence and character of London, allowing wearers to carry a piece of the city’s unique flair with them wherever they go.
William Morris // British art meets craft
Collaboration at its finest William Morris London is proud to be working in partnership with The William Morris Gallery, the world-renowned art organization that houses and preserves one of the best collections in the world of the work of this great artist....
William Morris London x William Morris Gallery Collaboration Launch
On Monday 2nd September I was invited along to the William Morris London x William Morris Gallery collaboration launch. So, what was it all about? I bet you are all thinking William Morris and… another William Morris? Let me explain. William Morris London is a...
