Collaboration at its finest
William Morris London is proud to be working in partnership with The William Morris Gallery, the world-renowned art organization that houses and preserves one of the best collections in the world of the work of this great artist.
William Morris (1834-1896) is a world famous designer, poet, political activist and craftsman known for designing elegant interiors and exquisite textiles that remain among the best loved and most popular designs around the world.
Today, this new line of eyewear takes the best of those iconic prints and fabrics and applies them to a stunning range of wearable eyewear.
LODDEN (1884)
Lodden was designed by William Morris and block printed onto cotton fabrics. Lodden has a very large repeating pattern and shows intricate scrolling flowers with foliage in gold, greens and silver grey.
STRAWBERRY THIEF (1883)
One of William Morris’s most expensive, technically challenging, yet commercially successful designs; Strawberry Thief was inspired by the thrushes that decimated the fruit in his garden at Kelmscott Manor in Oxfordshire.
RIVERWIND (1881-83)
This design, based on Morris’s design Windrush, a tributary of the River Thames, is one of Morris’s last designs for a printed textile. It was inspired by a seventeenth-century velvet in the South Kensington Museum.
BROTHER RABBIT (1882)
Morris conceived his passion for medieval textiles and decoration during his childhood. Designed specifically to utilize the indigo discharge method of printing, the authentic blue of this plant dye only emerges after three days, when it is lifted from the vat.
About William Morris London
William Morris London is a quintessentially British eyewear brand that combines timeless elegance with a playful twist of modern style. The brand reflects the vibrant spirit of London, where classic sophistication meets bold individuality. True to its roots, William Morris London prides itself on crafting eyewear that caters to a wide audience, ensuring that everyone can find a pair of glasses that suits their personality and lifestyle.
At its core, William Morris London is a celebration of British culture and design. From the heart of London, the brand creates collections that echo the dynamic diversity of the city. Whether it’s through their color palettes, unique shapes, or subtle decos, each pair of glasses tells a story of creativity and authenticity.
Design Philosophy
William Morris London stands out for its bold approach to eyewear design. The collections are characterized by a harmonious blend of classic and contemporary elements, making them suitable for wearers of all ages. From minimalist metal frames to vibrant acetate designs, the brand offers a versatile range of options. Patterns, textures, and striking color combinations are often used to create frames that are both stylish and functional, ensuring comfort without compromising on aesthetics.
Commitment to Quality
Quality is at the forefront of William Morris London’s ethos. The brand uses premium materials and advanced manufacturing techniques to ensure durability and a comfortable fit. Every frame undergoes rigorous quality checks to meet the high standards that the brand is known for, allowing customers to enjoy eyewear that is not only fashionable but also reliable.
Global Appeal with a Personal Touch
While deeply rooted in British tradition, William Morris London has gained international recognition and appeal. Despite its global success, the brand remains true to its founding principles—family-oriented, approachable, and personable. It values its connections with independent opticians and takes pride in offering a personalized experience to its customers, making each pair of glasses feel special.
A Frame for Every Face
With an ever-evolving range of styles, William Morris London ensures there’s a frame for everyone. The brand understands that eyewear is more than just a functional accessory; it’s a statement piece that reflects the wearer’s individuality. Whether you’re looking for a sophisticated pair for the office or a bold, artistic design for weekend adventures, William Morris London has something to suit every occasion.
Read more about this brand on TEF Magazine or visit their website.
More on William Morris
William Morris // Choose Your London
William Morris crafs eyewear that embodies London’s dual character — where the raw, artistic East meets the sophisticated, elegant West.
William Morris // Focus on London
William Morris London, born and designed in the heart of London, draws inspiration from the city’s vibrant creativity and timeless charm. Known for its diverse collections and distinctive design approach, the brand captures the essence and character of London, allowing wearers to carry a piece of the city’s unique flair with them wherever they go.
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