AM Eyewear // Summer in Sitges

AM Eyewear proudly introduces its SS25 sunglass collection, inspired by the sun-drenched coastal beauty and vibrant lifestyle of Sitges, Spain. This collection captures the 1970s essence, blending Mediterranean spirit with contemporary flair.

The result is a sophisticated range of sunglasses embodying the effortless glamour of an endless summer by the sea.

The new shapes celebrate the boldness of the 70s, with larger frames that make a statement, alongside more classic designs that maintain AM Eyewear’s dedication to impeccable craftsmanship and functionality.

The SS25 collection brings nine new sunglass styles to life, featuring a palette inspired by sunlit days and balmy nights. Colours like Honey, Marzipan, Amber, and Maple reflect the warmth of a Mediterranean summer, while beloved AM Eyewear tones such as Khaki, Mushroom, Lellow, and classic tortoise shells return, ensuring there’s a style for every taste.

“As someone who has spent so much time in Sitges, I’ve always been inspired by its unique energy, charm, and incredible history. It felt only natural to design a collection that pays homage to such a special place – and I actually designed part of it there. This collection captures the spirit of the town and its timeless and effortless elegance, blending that inspiration with our signature AM Eyewear style.”

Simon Ponnusamy

Founder, AM Eyewear

As with every AM Eyewear collection, sustainability remains a priority. Each frame is handcrafted from bio-based Italian acetate and fitted with bio-based Carl ZEISS lenses, combining style with superior optical protection, while looking after the planet.

With the SS25 collection, AM Eyewear continues to push the boundaries of luxury eyewear, blending timeless style with a tribute to the captivating energy and allure of Sitges.

About AM Eyewear

Founded in Australia in 2003, AM Eyewear was born from a fanatical love of old school frames that were hard to find in the country. From a cheeky young upstart into a cult brand respected worldwide, AM has comfortably matured into a global lifestyle brand, always holding quality and comfort on the same level as design.

Drawing on their Australian-made namesake, AM’s mission to create beautiful and exceptional eyewear soon matured into a global wholesale company with leading optical and fashion stockists worldwide.

Handcrafted in Italy and Japan, using a combination of Titanium plated with real Gold and Acetates from Japan and Italy, AM Eyewear sunglasses are fitted with co-branded nylon Carl Zeiss lenses and Gold ET AR back coating.

Designed by hand using traditional methods, each step in the manifestation of a frame uses processes passed on by master artisans, combined with the latest in eyewear technology, but only ever truly complete once they are worn. With so much effort going into the design and manufacture of every frame, we choose to dedicate every design to the person who has inspired it.

In an industry where multinational companies are all about the numbers sold, AM Eyewear’s ethos is to be a creator of eyewear and not a counter of eyewear. 

Read more about this brand on TEF Magazine or visit their website.

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