AM Eyewear returns with an elevated perspective in their 2021 collection ‘FRESH’, invigorating the marketplace with their unique approach to premium eyewear.
This season AM Eyewear has drawn inspiration from the heavens, grounded in a collection of new crystal frames with refreshing hues from soft khaki dusk to a sophisticated blue sky. Designed through a year when many sheltered in place, looking to the sky for answers, AM
Eyewear’s founder Simon Ponnusamy found his own answers above the horizon of Sydney’s Opera House, Harbour Bridge and iconic harbour – the breathtaking colour gradient that flooded throughout each day, morning to night.
This season’s frames elevate beyond era, paying homage to iconic styles from the 50’s to the 2000s with modern updates including the distinct double laminate crystal temples, blending stunning opal effect acetates with dreamy crystal hues. Across the collection, tones of the Sydney Harbour Sky are reflected in the lenses, creating a lighter, fresher feel to each distinct pair of sunglasses.
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With each pair hand-crafted primarily from exquisite acetate, AM’s frames are cured longer through an extended baking process for greater stability, resulting in extremely light frames that are incredibly durable. Experience comfort and elegance with lightly coloured nylon ZEISS lenses, AM Eyewear’s signature temple tips, and updated bespoke nose pads, providing superior comfort for all nose bridges.
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In doing all they can to focus on positives to elevate perspectives, AM Eyewear wishes to bring a FRESH start for everyone in the new season.
About AM Eyewear
Some products are made; others are given life. Founded in Australia during 2003, AM Eyewear established an artisan approach to crafting exceptional eyewear – upscale daily staples for the fashion-conscious. Over the last 16 years, AM has matured into a global lifestyle brand.
Each set of frames forms as an extension of a person; a personality with soul, and a life well beyond a mere fashion item. From ideation to delivery, we create with respect.
Respect for authenticity, conveyed in high-quality, hand-crafted and durable materials. Respect for history, upholding the artisanal approach to the craft of eyewear, cultivated over thousands of years.
Respect for individuality, by inspiring con dence and embracing uniqueness within our community for whom ordinary is not enough.
Respect to the earth and our environment. We exist to improve and celebrate the world around us, by intentionally weaving ourselves into our natural landscapes, urban spaces and vibrant cultures.
Respect to our customers, through transparency, reliability and trust. We stand independently to create with agility to be at the cutting edge of style.
Remaining a small-batch boutique eyewear brand, within an industry of multinational companies focused on numbers sold, we stay focused on the soul within our products. We see through the difference and welcome you to join us.
Free press release: AM Eyewear
