MIDO 2025 // Top10 Must-See Brands

Top ten Eyewear Brands to See at MIDO Milano 2025

MIDO 2025 in Milan is set to impress, covering an enormous 120,000 m² across seven halls and featuring over 1,200 brands. With so much to see, finding the true “cherry” brands can be overwhelming. That’s why we’ve curated this Top 10 Shortlist of must-see independent eyewear brands to help you uncover the best of the show. Let us guide you to the hidden gems you won’t want to miss!

Editor’s pick:

Even Realities

Hall 4 – Stand N05

My absolute favorite at Silmo 2024 and a true trailblazer in smart eyewear technology is Even Realities. Their flagship product, the Even G1 Digital Glasses, is the epitome of innovation, merging sleek design with advanced functionalities like live translation, teleprompter mode, and enhanced navigation tools.

This year, they’re introducing the G1 B-frame style, offering a perfect fit for a wider audience. Crafted with precision by the renowned Lindberg design team, these glasses redefine lightweight comfort and timeless aesthetics.

Don’t miss this chance to witness firsthand how Even Realities is reshaping the future of vision care. Visit Hall 4 – Stand N05 to experience the next big leap in eyewear!

1/10

Miga Studio

Hall 2 – Stand H34 H38

Blurring the lines between architecture and eyewear, Miga Studio introduces their LOCKED titanium frames and ORBIT acetate collection.

Featuring cutting-edge materials and sculptural designs, these collections represent the brand’s ethos of modern-classic aesthetics and sustainable innovation.

With Zeiss adaptive lenses and environmentally mindful processes, Miga Studio sets new standards for refined elegance.

Explore their groundbreaking designs at Hall 2 – Stand H34 H38 and add architectural sophistication to your offerings.

2/10

Woodys Eyewear

Hall 2 – Stand P57 R58

Known for their iconic ATELIER line, Woodys Eyewear combines geometric concepts with vibrant colors and exclusive laminates.

This season, their new designs introduce a two-color concept that emphasizes the artistry of volume and structure.

Attention to detail is paramount, with personalized hinges and Carl Zeiss lenses elevating the frames to a luxurious standard.

If you are looking for bold, sophisticated designs, than you will find plenty to admire at Hall 2 – Stand P57 R58. Don’t miss the opportunity to discover their show-stopping collection!

3/10

Kalopsia Revisionist

Hall 6 – Stand AY100

Revolutionizing eyewear with a blend of ethics, artistry, and individuality, Kalopsia Revisionist presents their REVOLUTION edit, featuring bold, angular designs.

Made from sustainable materials like Italian acetate and French eco-friendly lenses, these frames symbolize rebellion and transformation.

Designed in Athens and made in France, each piece is a testament to timeless sophistication.

Join the movement for revolutionary eyewear at Hall 6 – Stand AY100, and redefine your collection with Kalopsia’s bold vision for the future.

4/10

Vintage Frames Company

Hall 4 – Stand H20 H22

For the first time, Vintage Frames Company brings their globally renowned designs to MIDO.

From oversized rimless frames to the exotic snakeskin drill mounts in their Exotic Collection, Vintage Frames offers a bold homage to 90s hip-hop culture and timeless style.

Led by Corey Shapiro, the brand is known as the world’s leading purveyor of designer vintage eyewear.

Don’t miss this exclusive launch at Hall 4 – Stand H20 H22, where nostalgia meets innovation in eyewear to experience timeless craftsmanship and cutting-edge design that redefine eyewear.

5/10

AM Eyewear

Hall 4 – Stand H12

Since 2003, AM Eyewear has set the gold standard for premium sunglasses, blending exceptional craftsmanship with timeless designs. Their expanded collection includes optical styles and two size options, catering to a diverse clientele.

Experience AM Eyewear’s superior quality firsthand. From its meticulous attention to detail to its timeless, innovative designs, the collection showcases the brand’s unwavering commitment to excellence.

Visit their booth in Hall 4 – Stand H12 to discover why AM Eyewear remains a benchmark for premium eyewear, blending style and functionality seamlessly.

6/10

Makellos.

Hall 1 – Stand L01

Inspired by Japanese minimalism, Makellos. presents their Spring/Summer 2025 collection, showcasing premium acetate and titanium frames. Their timeless designs embrace the beauty of simplicity, making them a perfect addition to any retailer’s collection.

The titanium frames embody the spirit of Japanese design, bringing a sense of graceful simplicity and functional beauty .

To experience the harmony of Japanese aesthetics and European craftsmanship, visit Hall 1 – Stand L01 and immerse yourself in their understated elegance.

7/10

Ffin Eyewear

Hall 6 – Stand AY08

Welsh innovation meets Italian craftsmanship with Ffin Eyewear, a brand that celebrates the beauty of boundaries and frontiers.

Inspired by designer Anna’s exploration of her maternal heritage and the vibrant spirit of 60s Mod culture, Ffin’s collections exude confidence and individuality.

Their new lineup, crafted from sustainable bio-acetate, promises bold designs that bring joy to wearers.

For an eyewear collection that inspires confidence and elegance, visit Ffin Eyewear at Hall 6 – Stand AY08 and witness their captivating new season reveal.

8/10

Masunaga Optical

Hall 4 – Stand K17 L16

Known for their impeccable craftsmanship and innovative designs, Masunaga continues to lead in the world of premium eyewear.

Celebrating 120 years of eyewear excellence, Masunaga Optical debuts 14 new models and five striking colors at MIDO 2025, that blend heritage with modernity.

Stop by Hall 4 – Stand K17 L16 to celebrate their milestone and explore their visionary new collection.

9/10

Rolf Spectacles

Hall 6 – Stand AY43

Get ready to be wowed by Rolf Spectacles’ Spring/Summer 2025 Collection, which features striking details, fresh colors, and bold shapes.

Highlights include the wave-inspired RAIS from the Substance Collection and the stylish ARAR sunglasses with a double bridge.

Crafted from wood, stone, and innovative materials, Rolf’s eyewear is a perfect balance of artistry and functionality.

Discover their eye-catching designs at Hall 6 – Stand AY43 and see why they’re a must-visit at MIDO, with frames that are made to see and be seen. (Or should I say, see and bean seen).

10/10

Mokki

Hall 2 – Stand D59

Experience the beauty of Nordic design with Mokki’s Click & Change Nordic Inspirations Collection at MIDO 2025.

Inspired by the Norwegian Elg (moose), this innovative children’s eyewear combines durability, functionality, and playful charm.

Each kit includes Everyday UV Protection and Enhanced Reflection Protection lenses, adjustable temple arms, and a fun animal-shaped microfiber cloth.

With sustainable packaging rooted in Scandinavian minimalism, Mokki ensures every detail, from eco-friendly materials to practical design, aligns with its commitment to the planet. Boasting over 30 years of expertise and numerous awards like the Red Dot Design Award, Mokki remains a leader in innovative eyewear.

Discover how style and protection come together at Hall 5 – Stand D10!

See You at MIDO Milano 2025!

Mido Milano 2025 promises to be a showcase of exceptional independent eyewear, where innovation, craftsmanship, and design shine. The top 10 brands we’ve highlighted are just a glimpse of what’s waiting for you.

TEF Magazine will be walking the halls, connecting with these visionary brands and discovering even more incredible eyewear. We look forward to seeing everyone there—let’s make Mido 2025 unforgettable!

And remember, TEF LOVES YOU

Maarten Weidema

About MIDO

MIDO MILANO 2025

February 8-10, 2025
Fiera Milano, Rho

MIDO Milano Show is the leading event in the eyewear industry, an exceptional event that has been at the heart of business and trends in the eyewear world for over 50 years.

Square meters

Exhibitors

Visitors

It is the only event in the world where you can find all the players in the supply chain: from frame and lens manufacturers to machinery and raw materials; from large multinationals to small innovative companies; from well-known or emerging designers to start-ups and accessories. MIDO is a meeting place for business: making contacts, communicating to a large international audience and discovering the latest market trends are just some of the activities possible at the fair. It also hosts numerous initiatives involving personalities from the industry and provides information and multiple services.

'MIDO  is a unique opportunity to meet the entire eyewear supply chain, from machinery to lenses, along with frame manufacturers, and from the industry's top name brands to young independent designers. If you're in this industry and deeply passionate about it, you simply cannot miss MIDO. It would mean losing one of the best opportunities available to anyone in this profession.

In addition, discussion and insight into the international market at 360 degrees in an exciting atmosphere of novelty and innovation, with a focus on sustainability at all levels. An event that people in and out the eyewear world simply cannot miss. '

 

Lorraine Berton

President, ANFAO and MIDO

The next edition of MIDO will take place from Saturday 8th to Monday 10th February 2025 at Fiera Milano Rho. The team is already working on the new communication campaign with the aim of once again fascinating its audience and strengthening brand awareness internationally, thanks to unique, creative, engaging messages.

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