Cartoon Collection, inspired by comics, invites the little ones to express their personality, creativity, and uniqueness.
Etnia Barcelona encourages art and creativity among the youngest. On this occasion, the Barcelona-based brand has chosen the fascinating world of comics to present its latest KIDS collection.
Thus, Cartoon Collection is born, an unpretentious, fun, adventurous, and highly creative campaign inspired by the creative and expressive universe of comics.
Cartoon Collection revives the magic of comics and translates it into the world of glasses, inviting the little ones to express their personality, creativity, and uniqueness through fun shapes and vibrant colors.
Additionally, with this campaign, Etnia Barcelona uses the expressive visual language of comics to bring children closer to the world of glasses and invite them to imagine and tell their own stories.
The ‘BA-BAAAANG!’ model was awarded the Silmo d’Or Paris 2023 prize for the most innovative and creative design in the “Kids” category.
The new collection consists of 6 unique models, all inspired by the vibrant visual language of comics. Discover the fun with ‘BAAAANG!’ (6 colors); the excitement with ‘BOOOOM!’ (3 colors); the uniqueness with ‘KA-BOOOOM’ (1 color); the explosion of color with ‘KA-POOOW!’ (3 colors); the intrigue with ‘KA-POOOW!’ (1 color) and the boldness with ‘BA-BAAAANG!’ (2 colors).
Etnia Barcelona was first born as an independent eyewear brand back in 2001. All its collections are developed from beginning to end by the brand’s own design team, which is fully responsible for the entire creative process.
Above all, Etnia Barcelona stands out for its use of colour in each and every one of its designs, making it currently the firm with the most colour references in the entire eyewear sector.
All its glasses are crafted in the highest quality natural materials, such as Mazzucchelli natural acetates and HD mineral lenses.
Today the firm boasts a presence in over 50 countries and more than 15,000 points of sale around the world. It operates out of its Barcelona HQ and has subsidiaries in Miami, Vancouver and Hong Kong, in all, employing a multidisciplinary team of more than 650 people.
#BeAnartist is the watchword of Etnia Barcelona. It is a call to express oneself freely through design. Etnia Barcelona embraces color, art and culture but, more than anything else, it is a name intimately bound to the city in which it was born and has thrived. Barcelona stands for a lifestyle open to the world, nothing more nor less than a question of attitude.
Read more about this brand on TEF Magazine or visit their website.
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