Feel The Groove with Paradigm’s 2022 ISCC-certified ‘70s inspired Spring Collection using Eastman Acetate Renew & Eastman Tritan Renew materials.
Kenmark Eyewear, a leader in crafting and distributing original optical eyewear and sunglasses, is excited to announce the launch of their ISCC-certified Spring Paradigm collection utilizing Eastman Acetate Renew and Eastman Tritan Renew materials. Kenmark is the first independent eyewear company to achieve ISCC PLUS certification in the US, and announce the launch of their ISCC-certified Paradigm collection.
Paradigm is committed to sustainability, and that’s never been more clear than with their 2022 Spring Collection. This new collection is a special one to them because it’s their first-ever release made from ISCC-certified recycled content. Sustainability has never looked this good.
ISCC is a global independent auditing group that certifies Paradigm’s recycled materials throughout the entire supply chain so customers can feel confident they’re making a purchase that truly supports sustainable practices every step of the way. Using ISCC-certified recycled materials enables Paradigm to reduce the amount of newly produced plastics while also meeting increasing customer demand for sustainable fashion.
Paradigm is proud to offer frames made using Eastman Acetate Renew, featuring 100% sustainable acetate flake comprised of 40% recycled plastic and 60% biobased content from renewable resources.* Their sun lenses are environmentally friendly too, made with Eastman Tritan Renew material, made of 50% recycled plastic and 50% virgin tritan material. (*calculated using the mass balance approach)
Eastman Acetate Renew is made with certified recycled material and bio-based materials sourced from renewable resources, diverting plastic waste from landfills and incinerators while reducing consumption of fossil feedstocks and lowering greenhouse gas emissions. Eastman Acetate Renew contributes to circularity: Renew materials are made via Eastman’s molecular recycling technologies using waste plastic that would otherwise end up in landfills. These advanced recycling technologies complement traditional recycling approaches and expand the types and amounts of plastics that can be recycled, this gives materials an extended useful life. The innovation that brings recycled materials into Acetate Renew contributes to replacing fossil-based resources in the production process. The ISCC certified product used in Paradigm will be created through a fully audited value chain – meaning from the factory to brand level, the entire chain is ISCC-certified.
Paradigm’s frame cases are also made of recycled materials.
Kenmark has worked with Mazzucchelli to produce the acetate, to provide the same high quality you expect in the colors you love, while being significantly more sustainable. Mazzucchelli is the first acetate manufacturer to join the Eastman Acetate Renew project. Paradigm is also pleased to share that 20% of proceeds from all Liberty skus within the collection will be donated to the National Forest Foundation.
Inspiration for the collection:
Inspired by famous style icons of the 1970s, you’ll find your groove in the Paradigm Spring Collection. Take a trip back to simpler times when bellbottoms ruled, and rock and roll was king. These casually cool, laid-back looks will have you feeling fun and free to express your fine self. The styles are energetic and bold, offering distinctive colors and iconic shapes for a season full of possibilities and all the good vibes.
About Kenmark Eyewear:
Kenmark Eyewear is an employee-owned company that designs, markets and distributes optical and sun eyewear and accessories. The company collaborates with top fashion designers and iconic brands to present a wide-ranging eyewear portfolio. Our brand portfolio includes Paradigm, Zac Posen, Vera Wang, Original Penguin, Lilly Pulitzer, Kensie, Gemma Styles, Dana Buchman, Timex, Jhane Barnes, Republica, Wolverine and house collections. Headquartered in Louisville, Kentucky, distribution is worldwide in over 70 countries ranging from independent optical retailers to boutique shops, luxury department stores and multi-national chains. Specializing in original design, Kenmark Eyewear has spent almost 50 years building a varied and deep supply chain network that sources from the best global factories and sells to the finest retailers and distributors.