Article One // SS22 Collection and New Campaign

Article One today announces the launch of their SS22 collection and Spring campaign titled “Finding Community with Solar Punk Farms”.

The new SS22 collection consists of 9 new models that add a tremendous amount of variety to the Article One collection while also continuing the same aesthetic through-line of the brand. As a minimalist and subtle brand, Article One is able to show unique attention to detail through
carefully crafted and timeless frames. This is accomplished by adding bevels, steps, and sculpting to these classic acetate shapes.

For the accompanying SS22 campaign, Artice One worked with the married photography team of Allie Leepson (she/her) and Jen McClary (they/them). Allie + Jen are known for their use of natural light and working with everyday people to tell not-so-ordinary stories. Drawing from their own experiences lacking representation, the team focuses on collaborating with the queer community. The campaign is centered on the sustainable and regenerative farm known as Solarpunk Farms.

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This communal living space founded by Spencer Scott and Nick Shwanz is an attempt to showcase how communities can live in harmony with nature in a sustainable and egalitarian world. The shoot resulted in more than beautiful and vulnerable photography, but also a story and lesson that inspired the entire Article One team.

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Meet the 9 new models:

Delta BLK front
Delta GYCY front
Delta RDHV front
Delta TORT front

Colby

A thin acetate frame that is still able to make a statement. With a deep B measurement, this model is able to standout while also remaining a very wearable rectangular standard.

Delta

Inspired by the frames of early rock and roll. We like to think that Roy Orbison or Buddy Holly would be glad to wear these in the studio. This model is an upswept wayfarer with very subtle beveling around the entire front and interior rim to provide an extra sense of handcrafted care.

Colby BLHV Front
Colby BRLV front
Colby TORT front
Colby TRBK front
higgins_blgy_front_v2
higgins_cola_front_v2
higgins_red_front_v2
higgins_tort_front_v2

Higgins

A classic that borders on Avant Garde with an elongated shape and added thickness in order to create a unique and singular design. Along with the unique shape, this model has other unique and handcrafted detailing such as beveling on the brow and rim and thoughtful curvature leading to the end pieces.

Houghton

Their design team decided to size up their Whitmore model to bring you the Houghton. With a 56 eye, the Houghton provides access to elegance for those searching for a classy shape at that eye size.

houghton_blk_front_v2
houghton_crgn_v2
houghton_gycy_front_v2
houghton_tktr_front_v2
Joslin GNCY front
Joslin LVCY front
Joslin PACY front
Joslin TRRD front

Joslin

A small, yet important update to the Mona, which has always been one of their best-selling feminine models. The update creates a more unique look by adding some angularity to the lens, while keeping the classic cat eye shape of the Mona.

Murphy

Designed as their take on a luxuriously designed wayfarer. The curvature and beveling of this frame make it stand out even with the ubiquitous wayfarer shape. Because the Murphy was inspired by the wayfarer, this is a nice, slightly oversized, shape for anyone.

Murphy BLUE front
Murphy RUBY front
Murphy TORT front
Murphy WHRS front
sanford_bkcy_front_v2
sanford_blgy_front_v2
sanford_cola_front_v2
sanford_tort_front_v2

Sanford

Sanford is an update to one of their longest standing and best selling shapes, the Fenton. They updated the Fenton by adding beveling along the rim and brow to bring more hand crafted detail to such a universal fit.

Taylor

An acetate take on an early metal frame from their collection – the Vista. They even attempted to mirror the details of the original metal design with specific beveling on the front around the rim. It is an easy to wear thin, feminine frame.

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taylor_lvcy_front_v2
taylor_red_front_v2
taylor_tktr_front_v2
Winslow BLGY front
Winslow BLK front
Winslow CLBN front
Winslow GRN front

Winslow

The Winslow fills a gap in the Article One collection with a 56 eye while remaining classic and subtle. The Winslow blends with any personal style and is perfect for someone searching for a sophisticated and understated frame.

About Article One:

Founded in 2016, Article One is an independent eyewear company based in Michigan. As champions of craftsmanship, the heart of every Article One frame starts with handcrafted eyewear made in a small village in Northern Italy at the base of the Dolomites. Article One produces purposefully designed products with complete brand transparency and a spotlight on the hands that craft their frames. They are proponents of supporting independent optical, giving back to their community, and thoughtful design. The care put into each frame results in quality you can feel.

Read more about this brand on TEF Magazine or visit their website.


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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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