MONDOTTICA International Group has undergone a comprehensive rebrand. The global eyewear brand has unveiled a new monochrome logo, a striking eye avatar, and a new impactful house style using sans serif Gotham font. To be used across all MONDOTTICA collateral, the new identity reflects the growth in its licensed portfolio featuring a selection of the world’s finest accessible luxury brands’ optical and sun eyewear collections.
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To coincide with the rebrand, MONDOTTICA’s digital platforms have all undergone significant ‘structural’ re-working and re-design, helping customers to benefit from and enjoy a more complete buying experience, and learn more about its client brands and MONDOTTICA’s services and offerings.
The rebrand sits alongside MONDOTTICA’s commitment to further its efforts to sustainable and responsible business practices. As a member of the United Nations Global Compact and UN Global Compact Network UK, MONDOTTICA’s recent sustainability steps focus on areas such as product, packaging, POS, energy and working in partnership with its supply chain, people, and communities to reduce negative impact and create positive change.
Welcome to the new world of ‘mondo’!
About Mondottica:
MONDOTTICA is a true world citizen. From humble beginnings, the eyewear company now has offices and operations in Hong Kong, London, Paris, Oyonnax, Molinges, Tokyo, Barcelona, Delhi, Moscow, New York, and Sydney with distribution reach that spans all continents. Holding the licenses for a wide range of lifestyle and fashion brands, namely Anna Sui, Cath Kidston, Christian Lacroix, Hackett London, Joules, Karen Millen, Maje, Pepe Jeans, Sandro, Scotch & Soda, Ted Baker (worldwide except USA and Canada), United Colors of Benetton and Vivienne Westwood, ensures MONDOTTICA is ideally placed to cater to a broad demographic of style conscious consumers.
As a participant in the United Nations Global Compact and the UN Global Compact Network UK, MONDOTTICA is committed to aligning strategies and operations with universal principles on human rights, labour, environment, anti-corruption and take actions that advance sustainability and societal goals.
Read more about this brand on TEF Magazine or visit their website.
