Gentle Monster introduces GENTLE, their first optical collection which is shot by our fellow Dutchman and photographer Ari Versluis. This collection and matching campaign delves into the concept of identity, as boundaries blur between brand and individual.
‘GENTLE’ questions the concept of identity, a blank space of endless possibilities, fostering diversity and inclusivity through synergy between ‘GENTLE’ and the individual.
The campaign presents twelve diverse characters: artists, models, and Influencers with their own unique expression of their current lifestyle and aspirations. The imagery depicts each person within the context of blank space of endless possibility.
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Photographer Ari Versluis is known for limiting expressions of group identity, searching the depths between individuality and conformity. Since 1994, Versluis has been focusing on ‘Exactitudes’, a visual series on the similarities within different cultures.
The optical line launches worldwide on September 10th ’21, online and at Gentle Monster flagships, offering fifteen handcrafted styles within a collection of sixty frames in various color iterations, and transition lenses.
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About Gentle Monster
The brand started back in 2011 from South Korea. Every since, the brand has grown massively with flagship stores around the world. London is actually the first European store. There is so much hype around the brand because in the world of fashion and beauty, Korean fashion and beauty products has really taken the industry by storm. Now I think, with eyewear, they may be doing the same thing.
Read more about this brand on TEF Magazine here or visit their website.
