Raen // Fashion-driven eyewear

Annaliese is wearing Keera, an oversized boxy frame by Raen Eyewear that stands out from the crowd with exaggerated angles and a blocky acetate design. We love how its fin-like temples give it a distinctive upswept look that falls somewhere between a cat-eye and 90s rectangular frames, which makes it double on-trend.

Raen Eyewear
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Raen Eyewear
Raen Eyewear

Here she is wearing their colour Licorice, which I love as a Dutchman, but the frame also comes in three other beautiful colours like Hazy Lilac, Marina and Tamarin, which are all perfect colours to complement this statement frame.

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The inspiration for their modern, fashion-driven eyewear comes from Justin Heit’s authentic roots in the Southern California skate and surf scenes, along with his lifelong passion for design. After working in the surf scene for many years, both on the surfboard as the drawing board, Justin and his brother Jeremy saw the opportunity to create premium handmade eyewear with a clean, classic aesthetic.

Raen Eyewear
Raen Eyewear
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Raen Eyewear

About Raen Eyewear:

Raen Eyewear is produced from the highest grade cellulose acetate, a high-quality plastic originating from the renewable resources of wood pulp and natural cotton fibers. Acetate retains its color brightness impeccably over time because its hue is embedded in the material rather than sprayed on, which also prevents any color peeling. It contains unique aging stabilizers that prevent fading, yellowing or other discoloration from UV light or skin contact. Acetate is also hypoallergenic, making it safe for those with sensitive skin.

All their frames are handmade. Each front shape is cut from a single flat sheet of acetate, following the precise design set forward from our California design studio. Opticians always prefer to work with handmade acetate frames because they can be heated and molded to achieve the optimum fit. They also offer the wearer more flexibility and comfort.

Read more about Raen Eyewear on TEF Magazine here or visit their website.


Shooting: TEFdoesLONDON
Eyewear: Keera by Raen Eyewear
Model: Annaliese Dayes, model and presenter at 100% Optical London


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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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