Johann von Goisern // Mesmerizing the beholder

Reserved at first, this colourful frame by Johann von Goisern can be enjoyed by both purists as well as lovers of unique colour arrangements. Like a peacock, this simple shape reveals its full colour pattern in the light, mesmerizing the beholder.

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The blue-petrol tones reflect the colours of the lakes and are gracefully combined with a brown that, like sponge wood, subtly interrupts this harmonious scenery. Supplemented with pink and purple tones, which can be found in the delicate colouring of the water lilies, this results in a wonderful autumn-winter composition for the face.

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In 12 layers a harmonious colour gradient is generated which stands for Johann von Goisern and his noble quality with its colourful eccentricity and the high-quality materials.

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About Johann von Goisern

“Johann von Goisern” combines the first name of Johann Pomberger, the creative originator of the brand, and the location of our eyewear factory, Bad Goisern. Colloquially we simply call it “Goisern”.

The “real” Johann (von Goisern) was born in Bad Goisern in 1937 and the region and its people were very close to his heart. His professional career brought him into contact with optics again and again. In 1984 he finally set up his own business in the “production and processing of spectacle frames”. The family business he founded is now managed by the third generation and continues to hold on to the company location in Bad Goisern, making it one of the companies core values.

High-quality eyewear fashion doesn’t need to be boring – Johann was sure of that. And it can also come from Austria. These three characteristics – outstanding quality, exceptional design and the location of Bad Goisern – still make Johann von Goisern spectacle frames what they are today.

About Johann Pomberger

Although the idea for Johann von Goisern was born in the late 80s and original designs were produced soon after, the company POMBERGER Goisern still produced for other eyewear labels for over 25 years. In 2010 the decision was then made to use the entire production exclusively for Johann von Goisern. Despite the risks involved, one was rewarded for this step shortly afterwards: Johann von Goisern found approval not only in Austria, but also internationally. In the meantime, the name has become synonymous worldwide with colourful eyewear fashion from Bad Goisern, Austria!


Shooting: TEFdoesAUSTRIA
Eyewear: JvG 717_T07 by Johann von Goisern
Model: Jennifer Bitsche, eyewear blogger at Faceprint
Photographer: Marina Schedler Photography

Author: maarten weidema

After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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