Blackfin // Empire state of mind

The new Blackfin SS20 sun collection features two bold personifications of the brand’s identity. The thicknesses of the material highlight the ultra-high-quality Japanese titanium while the beta titanium bridge underscores the company’s ongoing commitment to design research.  And when talking about bold personalities, how about our very own Selima rocking their ZELDA frame on this fat bike outside her Soho store.

The rounded front of this feminine style contrasts elegantly with its slender bridge, while the color palette plays up the frame’s sculpted lines: dark bordeaux with polished silver bridge and bordeaux gradient lenses; and navy blue with polished silver bridge and gray gradient lenses.

This style was featured in the new Timeless Memories ad campaign, photographed at the Great Cretto in Sicily, the piece of land art created by Alberto Burri on the ruins of the city of Gibellina, destroyed by an earthquake in 1968. The atmosphere of the shots suggests an almost undefined place that issues a strong warning and timeless remembrance of our history. A history made up of memories, always ready to remind us that what we are today is a product of what we were then.

Blackfin has taken the language of sophistication to new heights, creating an innovative perception of luxury. A new level of refinement is narrated through aesthetic interpretations that speak of the evolution of shapes; new stylistic codes are redesigned, thanks to the skillful use of color. Design minimalism and the technical core of the brand reveal a new stripe of elegance.

Shooting: TEFdoesNYC
Eyewear: Zelda by Blackfin
Model: Selima Salaun of Selima Optique

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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