Silmo Paris // Top Must-See brands

With 1550 brands, spread out over multiple halls and multiple events to visit, there is a lot to experience at Silmo Paris this year. Therefore, we created a little list of the Must-See brands, which are really worth a visit! Brands in a wide variety of categories, to match anyone’s desires:

DESIGN



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Novelties
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Hall 5 – M122

Novelties

A colorful and pop campaign. Discover our new product like the model Scorpios, Alhambra and Peggy. Looking for an original experience, a trip with Traction Productions.

Brand info

The creative process for Traction Productions: perfect transformation of materials to express a unique vision of eyewear. We have been cultivating our craftsmanship since 1872. Unique craftsmanship that expresses freedom supported by outstanding technical excellence.

Unbound by convention, we design stylish, ground-breaking eyewear.
Wearing Traction Productions frames is a powerful affirmation: my life is an ambitious and unique search for style that I embark on every day.​



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Novelties
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Hall 5 – M097

Novelties

Charlotte is often asked where her inspiration comes from. Come experience it at Silmo to catch up on the new styles! No customising of standard templates here.

Brand info

CARLOTTAS VILLAGE is all about you. Like you, we have a heartfelt passion for great design. We use it for eyewear that makes you stand out. So you can be the version of you. Because you´re part of the diversity and individualism we support. If we all look the same it gets really boring ..

We draw our frames by hand. From scratch. As in EVERY frame. This is what makes our brand distinctive, outstanding and unique. No customising of standard templates here.



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Novelties
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Hall 5 – C140

Novelties

Bolder colors are definitely a theme this Fall. Perhaps this comes from a desire to change and to push forward, but also a new beginning.

Bevels core values will not change, of course. We are releasing 12 new styles in total: 6 titanium, 2 combos and 4 acetate. A tad larger than the Spring release in terms of eye size, the emphasis is definitely on a forceful palette of striking colors.

Brand info

Bevel’s eyewear brings out the natural beauty of the human face. Their form, function, and quality depend on a minimalist philosophy expressed through innovation and striking color combinations.

Bevel owners love wearing Bevel



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Novelties
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Hall 5 – C150

Novelties
Expressive eyewear for creative individuals. Discover the vibrant, acrylic collections by British designers, Kirk & Kirk
Brand info

Jason and Karen Kirk create frames for people who LOVE eyewear. Unique, innovative and daring, the Kirks design colourful eyewear that blurs the boundary between optics and fashion. With three generations of history in optics, the Kirk family continue to innovate and share their passion for driving independent optics.



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Novelties
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Hall 5 – F005

Novelties

Armed with several pairs of KWIAT Exclusive collection Niki took the roads of South Italy… Strikingly beautiful, this part of the country is traveler’s dream come true. Bari, Matera and the whole region of Puglia made the perfect backdrop for a series of pictures of this modern beauty wearing eyewear by KWIAT. Inspired by Mediterranean nature Niki kept her looks simple yet elegant combining maxi to middle length dresses with sunglasses in matching colors. From classic cat-eye frames to models with larger fronts, KWIAT’s eyewear was both comfortable and elegant. Pretty hot during Summer season, South Italy requires tourists to find a proper protection from UV rays, no matter how glamorous and appealing the sun shines over ancient cities, rocky houses and cobblestone squares. Relying on Kwiat’s Exclusive frames, provided with high-quality lenses, Niki could go anywhere without losing sight on the splendid scenery in the Italian countryside, coastline or sweet little cities landscape. After 10 days of extremely rewarding trip she knew that Dolce far niente, the famous local saying, was not only a Hollywood made cliché but reality.

Enjoying the little things in life is something special… Whether having in mind the breathtaking architecture of Italian cities, the smell of a freshly hand-made pasta on their streets, or even wearing TOP-selling Bulgarian eyewear brand. Niki chose KWIAT because it’s worth it! Why not try it yourself?

Brand info

KWIAT is a family company founded in Bulgaria in 1991 by Mr. Michael Cwetkow. We are a producer and a dealer of sunglasses and prescription frames KWIAT and we work with more than 450 optics in Bulgaria as well as exporting to over 20 countries abroad. KWIAT is a constantly-developing company with young team and an environment open for innovations. Our main goal is to create sunglasses and prescription frames which respond to all our customers’ expectations with its design and quality.



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Novelties
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​Hall 5 – D067

Novelties

Visit the Johann von Goisern booth to learn more about the special lamination process and to see the biggest multi-layered cellulose-acetate collection in the world in person!

More than 450 extraordinary frames are waiting to be discovered.

Brand info

Johann von Goisern eyewear is designed and manufactured in Bad Goisern, Austria.

These unique colourful frames use a special lamination technique, which allows up to 20 different materials to be combined in a single frame!

EXCLUSIVE



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Novelties
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Hall 5 – N081

Novelties

Morà Busoli =
marble spectacles, or maybe not?

Three years from the official launch and one year from the Silmo d’Or victory (Best Optical Design 2018), Morà Busoli reveals a “coup de théâtre”: what if the real protagonist of its spectacles wasn’t marble but carbon fiber instead?

On this Silmo, the 100% Italian brand launches a new collection crafted from carbon featuring precious metals such as silver and gold, revealing once more its real nature of the brand: becoming the luxury innovators. Don’t worry, though: the famous marble frames are still the evergreen icon, of course!

Brand info

The marble and carbon fibres used by Morà create the most sophisticated and technologically advanced eyeglasses of our time. Frames made from marble, semiprecious stones and titanium weigh just 1.1 oz (32 grams).

35 phases of industrial manufacturing alternated with 76 hand finishing phases are required over the course of 18 days to create a single pair of glasses. Frames made from carbon fibre are absolutely resistant to being dropped and other shocks.



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Novelties
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Hall 5 – C140

Novelties

Expanding on his brand ethos of creating eyewear that is at once “artful yet wearable”, Blake Kuwahara will be debuting “The Grey Label”- a totally new concept. By using casting techniques more familiar to jewelry makers, Kuwahara was able to replicate the structure and articulation of bones and joints.

“My intention is never to shock or to have any one element of the frame jump out at you. Rather, it’s about discovering the beauty of the skeletal system with its subtle, nuanced details”, says Kuwahara.

In addition to the introduction of the Grey Collection, 10 styles with Kuwahara’s signature “frame-within-a-frame” will also be debuting at SILMO.

Brand info

Recognized as one of the preeminent designers in eyewear today, Blake Kuwahara is the founder and creative director of FOCUS GROUP WEST (FGW), the Los Angeles-based, multi-disciplinary boutique design firm that takes a comprehensive approach to branding and designing for eyewear and fashion companies. Kuwahara launched his exclusive eponymous range of sunglasses and optical frames in Fall 2014.

His groundbreaking use of engineering and production techniques to create texture and detail for KATA Eyewear reinvented the way eyewear design is approached today. He has also designed eyewear collections for Coach, Converse, Lucky Brand, Rock & Republic and for New York-based fashion designers Carolina Herrera, Isaac Mizrahi, Behnaz Sarafpour, and John Varvatos as well as a collection for the legendary haute couture Japanese fashion designer, Hanae Mori.

LIFESTYLE



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Novelties
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Hall 5 – C086

Novelties

At Silmo Raen will be presenting their Fall news including 6 new RX styles in 4 colors each, and their first HD acetate frames Reede and Leue, that have received raving reviews in their pre-selections.

Brand info

RAEN is the authentic eyewear brand with its roots in Southern California, grounded by a collective commitment to design, quality and process. The output is world class quality at very affordable price points. The brand DNA encapsulates the Southern California lifestyle including surf, music, outdoor, travel, adventure, urban and creatives.



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Novelties
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Hall 5 – Village Start Up – 5 B079

Novelties

SOOD Eyewear is proud to present their latest sunglasses and Optical Collection. 100% made in France with the choice of various and sometimes daring acetate.

Singular models, always refined to break away from the routine, have fun and feel emotions.

Brand info

SOOD eyewear is the desire of the founding couple to gather their passions and the universes they love around a product they know well and they are still fans of, glasses!

The brand is based on human values, and a love for raw materials, noble, sound and sensations. They want to create original, stylish and comfortable glasses with a subtle touch of rock



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Novelties
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Hall 5 – F053

Novelties

After shocking the market with their amazing foldable frames, ROAV will present new models that include flat acetate rims that are mounted onto the stainless steel frame, giving their technical frame design just that bit more fashionable look.

Brand info

Gone are the days of bulky cases and glasses falling off your shirt collar. ROAV sunglasses folds up to fit in the skinniest of jeans and the smallest of purses.

Their patented micro hinges are press-formed into the stainless steel frame; unlike traditional eyewear hinges that are soldered or riveted. Fewer parts to break equals fewer broken glasses.

No more sore noses and constant slippage. Our frames are laser cut from ultra-thin stainless steel and weigh less than 20 grams, so you may forget they’re even on.

A miniature marvel of epic proportions. The most advanced eyewear hinge ever developed is ultra-durable, screw-free, spring loaded, and positively tiny.



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Novelties
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Hall 5 –  D093

Novelties

This year, KOMONO celebrates its
tenth anniversary with the launch of a limited edition capsule collection.

A play on one of our earliest successes, the Print Series, which used printed fabrics to transform watches into veritable fashion
accessories, the collection is both a homage to our past and a culmination of our constant search for innovation.

Brand info

KOMONO was founded in Belgium in 2009 by Raf Maes and Anton Janssens. KOMONO brings its sleek design, inspired color palette, and minimalist aesthetic to the world of accessories.

KOMONO is a community of dreamers and designers dedicated to perfectly timed accessories, and rooted in the Belgian tradition of fierce dedication to quality and craft. KOMONO is a lens on global fashion, crafted with care and delivered on time. KOMONO is the perfect blend of Vision and Timing. KOMONO is global fashion at your fingertips.

3D PRINTED



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Novelties
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Hall 5 – K167

Novelties

We are VOYOU, an innovative spectacle manufacturer from Munich, specialized in the individualization of 3d-printed eyewear.

The core of our models are the hinges, enabling the temples to separate from the front and to reunite within seconds.
Thereby VOYOU frames are more durable and the temples are easy to exchange, e.g. for customized sport temples.

Brand info

VOYOU is derived from the claim: “THE REVOLUTION IS YOU”. The founders re-think form and function uncompromisingly. Perfect technology is important to them, but they still find the people who carry it more exciting. VOYOU presents and supports people whose work inspires and promotes society culturally and socially. Let’s honor the good guys!



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Novelties
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Hall 5 – M139

Novelties

Taking good care of the environment is high on many consumers agenda. Making sustainable choices when shopping is becoming a mega trend.

Now Monoqool is also doing theirs to reduce the environmental impact from the manufacturer of glasses. Taking a further innovative leap Monoqool is as one of the first in the world introducing sustainable materials for 3D printing.

The new SUSTAIN sunglasses are made from a raw material based on a fully renewable material; beans made into oil. Monoqool launches the limited edition sunglasses SUSTAIN available to only 100 stores worldwide.

Brand info

Monoqool is all about innovation. Finding new ways and new technology to make cool glasses. They specialise in ultra lightweight glasses, which they 3D print in Denmark using a cool technology to develop glasses completely without any screws or soldering.

It is their vision to become the world’s most innovative eyewear company.

KIDS



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Novelties
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Hall 6 – E009 / F011

Novelties

Experience the super stay-on capacity, extreme flexibility and trendy design of Milo & Me eyewear from Hilco Vision (at Novacel booth). Discover this young brand for active kids and fall in love with their colourful collection.

Brand info

COOL KIDS WEAR COOL EYEWEAR

Milo & Me believes all kids should feel free to play, run, jump and explore without worrying  about damaging their glasses. The frames are super strong,  very flexible, and have an amazing stay-on capacity. They are a 100% made with love for all the little dreamers, explorers and rebels out there: be yourself, your eyewear can handle it!



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Novelties
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Hall 5 – M067

Novelties

Norwegian triple protection in any environment. 

Mokki Click & Change ScreeenSafe 
More than ever before, children are exposed to elongated and increased screen time

 – all omit a non-negligible amount of harmful High-Energy Visible (HEV) Blue Light. ScreenSafe lenses are engineered to block the harmful blue light.

Mokki Click & Change 
Click & Change is a groundbreaking result of many months of research and development in materials, lenses and product ergonomic geometry. A set of two pairs of sunglasses; BlueBlock for normal daily  use and Polarized for outdoor use.

Brand info

Mokki is one of the leading suppliers of Eyewear in Scandinavia. The story of Mokki started over 30 years ago with a dream of designing eyewear for the Scandinavian market, inspired by Norwegian nature with the midnight sun, hypnotizing northern lights and snowy mountains. Mokki has since then grown into the brand you see today, with inspiration from international fashion trends while at the same time embracing the Scandinavian feel. In 2003, the eyewear brand Mokki was launched with a goal of making high-quality designer glasses available for everyone.

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