Oliver Goldsmith

1970’S was an amazing decade for eyewear. It was all about freedom and design without limits. The Butterfly, first produced in 1970, was taken from a time when eyewear and design became fluid and free and not at all constrained by the rules of what glasses should be. The time was big and colourful, peaceful in the social sense and loud in the musical one. The Butterfly sunglass is symbolic of this time and was interpreted by a few different companies at the time, Oliver Goldsmith Sunglasses being one of them. It demonstrates how form can be anything and functionality can still prevail.

Think 20th Century icons. Grace Kelly. Peter Sellers. Michael Caine in his signature black spectacles. Audrey Hepburn in the big white glasses that framed her elfin face. Iconic style makers – Givenchy, Dior and Vidal Sassoon. Think cult films of the fifties and sixties – The Ipcress File and Harry Palmer, Charade and Two for the Road. They’ve all got one thing in common. Oliver Goldsmith. In the second half of last century, when it came to eyewear, Oliver Goldsmith was synonymous with stars and style.

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Shooting: TEFdoesSILMO
Eyewear: Oliver Goldsmith Sunglasses
Model: Nuria Gomez of La Espejuelos
Photographer: Miguel Mazon Varela

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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