With Vision Expo exiting New York, a new wave of independent-focused events is emerging, offering fresh opportunities.
The Eyeball Palm Springs
February 20 @ 10:00 - February 22 @ 18:00
The Eyeball Palm Springs
February 20-22, 2026
ACE Hotel, Palm Springs
Designed to break away from the conventional expo format, the Eye Ball blends a boutique eyewear showcase, continuing education, and an unforgettable social experience in one of the most stylish destinations in the world, Palm Springs, California.
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Founded by Brett Cates, a passionate advocate for independent eyewear and the creative force behind the Eyewear Afterparty, The Eye Ball was launched in January 2025 at the Ace Hotel & Swim Club to bring together opticians, eyewear designers, and independent retailers in a fresh, dynamic, and immersive environment. With more than 100 independent brands, including Matsuda, Jacques Marie Mage, Blake Kuwahara, Anne et Valentin, and Lowercase NYC, the show attracts some of the most creative forces in the eyewear industry.
“EYEBALL is a thoughtfully curated artistic experience that reflects the craftsmanship, creativity, and authenticity of independent luxury eyewear. Inspired by the artistry of artisan eyewear, I designed EYEBALL to be a dynamic hub for independent brands, free from corporate influence, where innovation and individuality take center stage. With a blend of pop art energy and mid-century modern aesthetics, EYEBALL is a celebration of the independent spirit in both eyewear and design.”
But The Eye Ball isn’t just about frames—it’s about education and inspiration. Attendees can earn ABO and COPE-approved CE credits, making the event valuable for both business growth and professional development. Unlike traditional shows, where learning and networking are often separate, The Eye Ball fosters a laid-back, festival-like atmosphere, allowing attendees to engage with brands, take courses, and connect with peers—all in one immersive experience.
Capping off the event is a legendary silent disco under the desert stars, where opticians, designers, and eyewear aficionados can celebrate their shared passion for independent eyewear in an unforgettable setting. This mix of high-end eyewear, cutting-edge education, and vibrant social experiences has made The Eye Ball one of the most exciting additions to the independent optical scene.
The next edition of The Eye Ball returns to Palm Springs in January 2026, promising an even bigger and bolder experience. If you’re looking for a trade show that feels more like a creative retreat than a business meeting, The Eye Ball is the place to be.
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