February 28 - March 2, 2026
Excel London, United Kingdom
100% Optical is the UK’s largest optical trade show, uniting eyewear, lenses, technology, and education under one roof. Explore 250+ exhibitors and 5,000+ brands, meet 11,000+ peers, and earn CPD points through the AOP-curated programme. If you work in optics, this is your must-attend show at ExCeL London.
Since launching in 2014, 100% Optical has quickly established itself as the largest optical event in the UK, attracting 10,657 UK and international visitors with more than 250 exhibitors. Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to:
Be part of Europe's fastest growing optical event for the international community. If you are part of the optical industry, this is a must-attend event for you to grow your professional network and business in the UK and international market. Bookings for 100% Optical 2026 are filling up fast and spaces are limited.
Must See at 100% Optical London 2026 highlights independent eyewear brands that deserve your time on the show floor. This curated guide points you toward exhibitors with clear identity, strong design, and collections that reward a closer look. If you are planning your route through London, start here.
100% Optical 2026, the UK’s largest optical event, returns to London’s ExCeL with a powerful CPD programme curated with the AOP. The newly announced lineup brings together leading experts and forward-thinking topics across more than 100 hours of accredited education, ensuring every optical professional finds inspiration and insight.
The UK’s largest optical show, 100% Optical, returns to London’s ExCeL from 28 February to 2 March 2026. This year’s edition promises a vibrant mix of independent, returning, and debut brands showcasing the latest in eyewear, eyecare, and innovation.
100% Optical 2026 returns to London’s Excel from 28 February to 2 March 2026, introducing its new tagline “where eyewear meets eyecare.” The first 100% Optical CPD sessions are now confirmed, alongside the return of the 100% Studio independent eyewear showcase—bringing together innovation, education, and bold design.
Entries are officially open for the Love Eyewear Awards 2026 at 100% Optical, the UK’s biggest optical exhibition. With a prestigious judging panel representing every corner of the eyewear world, the awards celebrate creativity, innovation, and excellence across the optical industry.
100% Optical 2025 Sees Surge in Senior Talent with Significant Growth in Optometrists, Buyers, and Ophthalmologists.
VANNI EMBRACE by Elisa Alberti wins “Women’s Sunglasses Frame of the Year” at the 2025 Love Eyewear Awards by 100% Optical.
100% Optical shares their top recommendations for visitors coming along to the must-attend event for the optical industry in the UK.
100% Optical 2025 is preparing to welcome over 200 new brands, with a strong emphasis on independent eyewear labels.
Seminar bookings for 100% Optical, taking place at London’s Excel from 1st to 3rd March 2025, have been confirmed by the organisers in collaboration with the AOP, the event’s long standing education partner.
