29-31 January, 2027
Fairground Munich, Germany
opti is the international trade show for optics & design which takes place annually as the industry kick-off in January in Munich, Germany.
The show offers trade visitors the complete spectrum of ophthalmic products, from spectacle frames and lenses, contact lenses, refraction, diagnosis and low vision to shopfitting and technical equipment. opti is the order platform and the location for product premières by international market leaders and start-ups alike. The event was first held in 1998, and since 2008 has been organised by GHM Gesellschaft für Handwerksmessen mbH.
"opti thrives on exchange and togetherness. In 2026, we once again felt how strong our community is and how important personal encounters, inspiration and practical, hands-on content are for the industry.
The atmosphere was noticeably positive, optimistic and relaxed, and that is exactly what we are looking forward to as we turn our attention to opti 2027. Particularly evident was the eagerness for the future – also driven by the massive participation, commitment and identification of the next generation with 'their' opti."
As the annual kick-off for the optical industry, opti stands for knowledge exchange and innovation. But above all, it is the atmosphere at opti, the personal encounters and exchanges that make the trade fair something special - for international trade visitors and exhibitors alike. With the further development of the WE ARE opti campaign 2024/2025, we want to express the unique atmosphere and further strengthen the sense of community within the optical industry - also outside the exhibition halls.
The opti 2026 report confirms what many felt on the show floor. Rising visitor numbers, growing international presence and 354 exhibitors reflected an industry eager for the future. Munich once again became the meeting point for decision-makers, young professionals and innovators, setting a confident tone for the new optical year.
Opti Munich 2026 brings together independent eyewear brands that define where the industry is heading. In this MUST SEE selection, we highlight standout exhibitors known for thoughtful design, craftsmanship, and clear creative direction. From established makers to forward-looking innovators, these collections offer opticians a curated view of what truly matters on the show floor.
The debut of the opti SPHEARE hearing care platform and the energetic return of TOMORROW VISION place two powerful growth drivers at the centre of opti’s 2026 experience. These formats bring hands-on learning, real commercial opportunity and fresh insights into the vision and hearing trends in optometry, giving independent practices a clear roadmap to evolve with confidence.
opti Munich 2026 marks a new era for optics and design, showcasing the latest innovations across refraction, diagnostics, eyewear, contact lenses, hearing technology and future-driven concepts. With the debut of the opti SPHEARE space, the return of TOMORROW VISION, and more than 500 brands in the YES AREA, this year’s event offers an exceptional look at emerging trends, industry synergies and young talent. Visitors can connect, learn and explore everything shaping tomorrow’s optical landscape.
opti 2026 is bringing fresh momentum to the Munich optical trade fair. Expect innovation, the NEXT GENERATION HUB, and exciting dialogues shaping the future of eyewear.
The WE ARE opti campaign returns for 2026 with a fresh visual identity and six inspiring brand ambassadors. Together, they embody a new era of energy, creativity, and connection in the optical world.
opti 2025 in Munich once again delivered a powerful statement for the global ophthalmic optics industry over three dynamic days. Under the banner #weareopti, the trade show reaffirmed its role as a premier platform for innovation, dialogue, and future-focused technologies. With an impressive showcase of emerging trends and groundbreaking solutions, opti demonstrated the industry’s unwavering enthusiasm and solidified its reputation as a must-attend event for professionals worldwide.
The countdown’s on, only a week to go until opti, the international trade show for optics and design in Munich, opens its gates. What’s hot, what‘s to discover? Here comes is the ultimate bucket list as an indispensable cheat sheet for your visit to opti 2025.
Plan your visit to Opti and explore how these 10 innovators are reshaping the world of eyewear. Discover the highlights of these must-see brands and why their booths should top your trip!
opti is set to unveil the eyewear trends for 2026 in the design and frames areas of Halls C1, C2, and C3. Hall C3 will debut the newly designed opti HUB ARENA, a central hub for information, knowledge, and networking. Visitors to Hall C4 can look forward to the premiere of TOMORROW VISION, a collaborative area featuring nine leading contact lens manufacturers and their groundbreaking solutions for opticians and optometrists.
