opti 2027 introduces the
See Hear Next campaign
The future of optics does not arrive quietly. It builds, it connects, and at a certain point, it demands a new language.
With opti 2027, that moment has arrived. The Munich-based trade show is not just preparing for another edition, it is redefining how the industry sees itself, communicates, and evolves.
A New Direction for opti 2027
With the introduction of the See. Hear. Next. campaign, opti Munich 2027 signals a shift that goes beyond aesthetics. A new visual world, refined key visuals, and a sharpened message position the show as a platform that actively shapes the future of the industry, rather than simply reflecting it.
In recent years, opti has strengthened its role as a central meeting point, bringing together independent brands, designers, retailers, and innovators. Now, it expands that role further, transforming into a space where ideas are not only exchanged but developed into tangible opportunities.
See. Hear. Next. Explained
The strength of the new campaign lies in its clarity.
See. represents the foundation of the industry, precision, perspective, and the ever-evolving world of vision.
Hear. introduces a growing reality, the convergence of optics and hearing acoustics. What was once considered separate is now increasingly intertwined, both technologically and commercially.
Next. points forward, capturing the momentum of innovation, design evolution, and the emergence of a new generation shaping the optical landscape.
This triad defines See Hear Next opti as more than a slogan. It becomes a framework for understanding where the industry is heading.
Where the Industry Is Moving
From smart eyewear to advanced materials, from refined design languages to the integration of hearing solutions, opti 2027 positions itself at the intersection of these developments.
The show is evolving into a place where these shifts are not only discussed but experienced. Visitors are given the tools to translate innovation into relevance for their own stores, collections, and business strategies.
“We want every visitor to make the most of their three days at opti. With See. Hear. Next. we provide orientation and create anticipation for what comes next; technologically, in design and, of course, in terms of the people shaping the industry. At the same time, opti sketches, outlines and actively designs the future of our industry, concretely, tangibly and through direct exchange.”
Her statement underlines the ambition behind opti Munich 2027, to create clarity in a rapidly evolving market.
A Platform Designed for Connection
To support this direction, opti 2027 introduces curated content, new formats, and digital tools designed to help visitors navigate the show with purpose.
The focus shifts from passive discovery to targeted exploration, allowing professionals to unlock new contacts, insights, and opportunities more efficiently. It reflects a broader understanding of what a modern trade show needs to offer in a landscape where time, relevance, and connection are everything.
Munich, January 2027
From 29 to 31 January 2027, Munich once again becomes the meeting point for the global optical community. But this time, the experience promises to feel different.
opti 2027 is not just another edition. It is a statement about direction, about convergence, and about the next phase of an industry that continues to redefine itself.
And if the message is clear, it is this: the future is not something to wait for. It is something to step into.
About opti
opti Munich 2027
29-31 January, 2027
Fairground Munich, Germany
opti is the international trade show for optics & design which takes place annually as the industry kick-off in January in Munich, Germany.
OPTI Munich: International trade show for optics & design
The show offers trade visitors the complete spectrum of ophthalmic products, from spectacle frames and lenses, contact lenses, refraction, diagnosis and low vision to shopfitting and technical equipment. opti is the order platform and the location for product premières by international market leaders and start-ups alike. The event was first held in 1998, and since 2008 has been organised by GHM Gesellschaft für Handwerksmessen mbH.
OPTI Munich statistics:
Halls
Exhibitors
Visitors
"opti thrives on exchange and togetherness. In 2026, we once again felt how strong our community is and how important personal encounters, inspiration and practical, hands-on content are for the industry.
The atmosphere was noticeably positive, optimistic and relaxed, and that is exactly what we are looking forward to as we turn our attention to opti 2027. Particularly evident was the eagerness for the future – also driven by the massive participation, commitment and identification of the next generation with 'their' opti."
As the annual kick-off for the optical industry, opti stands for knowledge exchange and innovation. But above all, it is the atmosphere at opti, the personal encounters and exchanges that make the trade fair something special - for international trade visitors and exhibitors alike. With the further development of the WE ARE opti campaign 2024/2025, we want to express the unique atmosphere and further strengthen the sense of community within the optical industry - also outside the exhibition halls.
OPTI 2027 – Event Details
| Detail | Information |
|---|---|
| Event | OPTI Munich: International trade show for optics & design |
| Dates | January 29–31, 2027 |
| Location | Munich, Germany |
| Venue | Fairground Messe München |
| Organizer | GHM Gesellschaft für Handwerksmessen |
| Event Type | Optical Trade Fair |
| Access | Trade Only |
| Focus | Eyewear, sunglasses, optical equipment, instruments, accessories |
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