opti Munich 2026:
Innovation, Inspiration and Encounters
opti Munich 2026 is all about innovation, inspiration and encounters. With new formats, theme-centred experience areas and a clear content concept, the international trade show for optics and design once again leads the way in shaping the future of the industry.
The topics of design, healthcare, hearing acoustics, young talent and networking form the central pillars of the trade fair experience, creating a playing field for visionaries and doers.
Experience the future at opti Munich trade show
In the Optics section (halls C3 and C4), visitors will experience innovations along the entire value chain: from refraction and diagnostics to glasses, contact lenses and hearing aids. In short, the optical future is within sight and earshot.
opti SPHEARE hearing technology
A major highlight is celebrating its world premiere: opti SPHEARE, the new centre for the focus topic of hearing acoustics. Covering more than 200 square metres, this interactive space combines expertise, best practice and market opportunities.
As a key part of the opti Munich 2026 offering, it positions hearing technology as a new growth opportunity for optical businesses.
Leading providers such as actric, Bellman & Symfon, Meditrend, Nuance Audio, Optimus Hearing, oton & friends PROABO and Sinfonia will present technologies designed to make it easier for mixed businesses to enter or expand into hearing acoustics.
‘With opti SPHEARE, we are broadening our trade show’s scope and are opening up a field of high-potential for the future of optical businesses. Hearing acoustics and ophthalmic optics complement each other perfectly, and it is precisely these synergies that we are highlighting at our trade show”
TOMORROW VISION returns to opti Munich 2026
The second edition of TOMORROW VISION (Hall C4) will once again play a central role. Following the motto Play smart. Move free., the joint platform of leading contact lens manufacturers continues to highlight the freedom and flexibility offered by contact lenses.
Whether in sports or everyday life, freedom of movement becomes a living vision – a playing field full of possibilities.
“In 2026, TOMORROW VISION will be the playground of possibilities for our visitors working in ophthalmic optics. When leading contact lens manufacturers come together, it creates a space that pools knowledge and impressively highlights the economic relevance of this segment”
Future Tech, AI and Next-Gen Talent
The opti FUTURE VISION HUB in Hall C4 focuses on healthcare, myopia management, smart glasses, AI, telemedicine and emerging technologies. The opti VISIONARY start-up area (Hall C3) brings together young companies shaping the next generation of optical technology.
The opti NEXT GENERATION HUB (Hall C3) becomes a hotspot for young professionals, covering topics such as business creation, mentoring, networking and career development. The opti CAMPUS offers guidance on training, studies and long-term career paths.
Design, Creativity and Trend Insights in Munich
In the design halls C1 and C2, international eyewear design meets creative diversity with more than 500 brands in the YES AREA.
The opti DESIGN STAGE presents the frames of the candidate brands for the opti FRAME STAR audience award, offering a first glimpse of new materials and trends.
Trend guru Selin Olmsted from New York presents her Trend Report 2027 and guides visitors through the event in her opti TREND WALKS.
Young labels showcase their ideas in the opti BOXES, the opti BOX AWARD honours the most innovative start-up, and the opti BOX BAR becomes a popular place for conversations.
Networking at opti Munich 2026
As the year’s first major industry platform, opti Munich 2026 offers excellent networking opportunities. The opti RUNWAY BAR, the opti BOX BAR and the YES LOUNGE provide ideal meeting points for collaborations, discussions and business development.
The first day traditionally ends with the legendary opti PARTY – a place to celebrate, connect and lay the foundation for new partnerships.
About the opti Munich trade show
OPTI Munich 2026
16-18 January, 2026
Fairground Munich, Germany
opti is the international trade show for optics & design which takes place annually as the industry kick-off in January in Munich, Germany.
square meters
Exhibitors
Visitors
The show offers trade visitors the complete spectrum of ophthalmic products, from spectacle frames and lenses, contact lenses, refraction, diagnosis and low vision to shopfitting and technical equipment. opti is the order platform and the location for product premières by international market leaders and start-ups alike. The event was first held in 1998, and since 2008 has been organised by GHM Gesellschaft für Handwerksmessen mbH.
‘We have found a wonderful mix of strong personalities who are all passionate about their optical work, their industry and their favourite trade show, opti! Strong personalities for a strong community! Look forward with us to the beaming faces that will accompany us from now until opti 2025.
With the further development of the WE ARE opti campaign 2024/2025, we want to express the unique atmosphere and further strengthen the sense of community within the optical industry – even outside the exhibition halls.'
As the annual kick-off for the optical industry, opti stands for knowledge exchange and innovation. But above all, it is the atmosphere at opti, the personal encounters and exchanges that make the trade fair something special - for international trade visitors and exhibitors alike. With the further development of the WE ARE opti campaign 2024/2025, we want to express the unique atmosphere and further strengthen the sense of community within the optical industry - also outside the exhibition halls.
More news on OPTI
opti 2026 // Next-Gen Vision and Hearing
The debut of the opti SPHEARE hearing care platform and the energetic return of TOMORROW VISION place two powerful growth drivers at the centre of opti’s 2026 experience. These formats bring hands-on learning, real commercial opportunity and fresh insights into the vision and hearing trends in optometry, giving independent practices a clear roadmap to evolve with confidence.
opti 2026 // Spotlight on Innovation and Young Talent
opti 2026 is bringing fresh momentum to the Munich optical trade fair. Expect innovation, the NEXT GENERATION HUB, and exciting dialogues shaping the future of eyewear.
opti 2026 // Brighter, livelier, more dynamic
The WE ARE opti campaign returns for 2026 with a fresh visual identity and six inspiring brand ambassadors. Together, they embody a new era of energy, creativity, and connection in the optical world.
opti 2025 // A powerful start into the optical year
opti 2025 in Munich once again delivered a powerful statement for the global ophthalmic optics industry over three dynamic days. Under the banner #weareopti, the trade show reaffirmed its role as a premier platform for innovation, dialogue, and future-focused technologies. With an impressive showcase of emerging trends and groundbreaking solutions, opti demonstrated the industry’s unwavering enthusiasm and solidified its reputation as a must-attend event for professionals worldwide.
opti 2025 // The ultimative opti bucket list
The countdown’s on, only a week to go until opti, the international trade show for optics and design in Munich, opens its gates. What’s hot, what‘s to discover? Here comes is the ultimate bucket list as an indispensable cheat sheet for your visit to opti 2025.
opti 2025 // Top10 Must-See Brands
Plan your visit to Opti and explore how these 10 innovators are reshaping the world of eyewear. Discover the highlights of these must-see brands and why their booths should top your trip!
opti 2025 // A Festival of Innovations
opti is set to unveil the eyewear trends for 2026 in the design and frames areas of Halls C1, C2, and C3. Hall C3 will debut the newly designed opti HUB ARENA, a central hub for information, knowledge, and networking. Visitors to Hall C4 can look forward to the premiere of TOMORROW VISION, a collaborative area featuring nine leading contact lens manufacturers and their groundbreaking solutions for opticians and optometrists.
TOMORROW VISION // Contact lenses are the future of optics
‘Contact lenses are the future of optics’. Under this official motto, Alcon, Bausch + Lomb, CooperVision, Hecht, Hetych, Menicon, MPG&E, SwissLens and Wöhlk are jointly celebrating the product contact lens. opti visitors will discover an exciting programme at the almost 200 square metre TOMORROW VISION joint area.
Opti 2025 // Concept takes shape
The concept ideas for Opti 2025 have been finalized. Following months of intensive research and three roundtable discussions with exhibitors, visitors, and association representatives, the vision for the leading optical trade show in Germany, Austria, and Switzerland has now been clearly defined.
opti // The brand new Sustainability Youngster Award
Due to the great success at the last opti and the importance of the matter, opti 2025 is organising two sustainability awards: the second edition of the opti SUSTAINABILITY AWARD and – new – the opti SUSTAINABILITY YOUNGSTER AWARD.
