HOYA Vision Care introduces MiYOSMART Coating STX
As the school year begins, HOYA Vision Care presents its latest breakthrough: MiYOSMART Coating Smooth Touch Xtreme (STX).
This HOYA Vision Care innovation redefines how children experience clarity, ensuring their lenses remain cleaner and clearer for longer. Specifically designed for the active lifestyles of young wearers, MiYOSMART Coating STX provides resistance to water, dirt, and grease, keeping vision sharp from classroom to playground.
HOYA Vision Care innovation
Cleaner lenses for a clearer world
The MiYOSMART Coating STX represents a major leap forward in myopia management technology. Its water repellence is up to five times better than its predecessor, helping children stay focused on discovery instead of constant cleaning. Tested to withstand up to 8,000 wipes, the coating maintains performance for more than 2.7 years of typical use. Parents can now count on longer-lasting clarity and durability, even in the hands of the most energetic kids.
“Children deserve vision solutions that support their active, everyday lives. With MiYOSMART spectacle lenses now able to endure up to 8,000 wipes for over 2.7 years, the new HOYA STX technology launched in MiYOSMART spectacle lenses ensures long-lasting cleanliness and consistently clearer vision, giving parents peace of mind whether in the classroom, on the playground, or while participating in after-school activities.”
MiYOSMART Open Their World campaign
To accompany this launch, HOYA Vision Care introduces its emotional awareness initiative, the MiYOSMART Open Their World campaign. The program highlights the importance of early myopia control, encouraging parents and Eye Care Professionals to work together in protecting children’s vision during their formative years.
By combining proven clinical evidence with relatable storytelling, the MiYOSMART Open Their World campaign inspires families to take proactive steps toward better eye health.
“For over 60 years, HOYA Vision Care has been at the forefront of spectacle lens coating technologies. With the introduction of our most advanced STX technology, now available with our proven MiYOSMART spectacle lenses, we’re giving children the freedom to simply be kids: to play, explore, and discover the world without limits.
Through the launch of MiYOSMART Coating STX together with our ‘Open Their World’ campaign, we are not only setting a new benchmark in coating innovation but also empowering children everywhere to enjoy childhood to the fullest, because lack of clear vision should never stand in their way.”
HOYA Vision Care innovation
A vision for the future
With five billion people projected to be affected by myopia by 2050, innovations like MiYOSMART Coating STX are vital in helping children live freely while maintaining healthy visual development. This HOYA Vision Care innovation proves once again how advanced engineering can improve real lives. By combining durability, clarity, and awareness through the MiYOSMART Open Their World campaign, HOYA Vision Care ensures the next generation can see, play, and dream without limits.
Product Disclaimer: MiYOSMART spectacle lenses have not been approved for use in the management of myopia in all countries, including the U.S., and are not currently available for sale in all countries, including the U.S.
About Hoya Vision Care
HOYA Vision Care is a Japanese optical brand that specializes in cutting-edge lens technologies for eye care professionals worldwide. With over 60 years of experience, HOYA is recognized for its high-performance spectacle lenses, advanced myopia management solutions, and digital centering devices designed to optimize visual outcomes for patients of all ages.
What sets HOYA apart is its commitment to evidence-based innovation and global clinical research. From the revolutionary MiYOSMART lenses featuring D.I.M.S. Technology to the AI-powered visuReal MoveAI system for precise centration, HOYA continually redefines what’s possible in vision care.
Operating in more than 110 countries, the brand combines technological leadership with a deep understanding of local market needs, delivering tools and lenses that help eye care professionals enhance both performance and patient trust.
Read more about this brand on TEF Magazine or visit their website.
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