Fearless Innovators is MOVITRA’S new campaign, showcasing its unwavering commitment to innovation in materials, design, and advanced production techniques. It reflects the bold vision of the founders, whose determination has redefined the possibilities of eyewear design. Set in a futuristic industrial space, the striking visuals capture individuality and style, blending a sense of futurism with a captivating mood. Each model brings their own unique personality, making the collection stand out against a powerful, attention-grabbing backdrop.
“This powerful new imagery represents very much where we are in our journey at MOVITRA and our forward-thinking positioning as innovators…it was not long ago that it seemed we were attempting to do something impossible… through sheer determination and perseverance, MOVITRA has become an eyewear reference of the technical avantgarde, with very particular core values where the 2 souls of the brand perfectly collide.”
About Movitra
Movitra is a renowned eyewear brand that seamlessly merges innovative design with exceptional functionality. With a commitment to creating eyewear that is both stylish and practical, Movitra has captivated the hearts of eyewear enthusiasts worldwide.
At the heart of Movitra’s philosophy is their patented rotation system, which allows the temples of their glasses to rotate 360 degrees. This unique feature ensures that the frames remain protected from accidental damage, making them the perfect choice for active individuals who prioritize durability and convenience without compromising on style.
By embracing the tagline “Two Souls. One Brand.,” Movitra has ingrained the essence of its identity with the dualism of “Made In Italy” and innovation. This unique combination has given rise to collections that exude strong personalities and distinctive charm.
Founded by Filippo Pagliacci, Giuseppe Pizzuto, and Diego Ponzetto, Movitra is an esteemed eyewear brand that stands as a testament to the excellence of Italian craftsmanship. With a rich heritage deeply rooted in Italy’s renowned tradition of artisanal skill and precision, Movitra has emerged as a symbol of exquisite design and meticulous attention to detail.
Read more about this brand on TEF Magazine or visit their website.
More on Movitra
Movitra // Apex Titanium collection
MOVITRA will present their latest Italian-made eyewear novelties at SILMO in September 2024. This year, the co-founders’ continued focus on innovation and design excellence has inspired a spectacular run of new, advanced sun and ophthalmic designs where the highest...
Movitra // Innovative Titanium Limited Edition
A new and advanced titanium Limited Edition collection – consisting of two frames – has been released by MOVITRA, part of a major launch for the brand in 2024.
Movitra // When myth blends with innovation, it becomes legend
The greatest inventions arise when you have the courage to think outside the box creating practical ideas that can simplify our life. This is how Movitra patent protections were born: spectacles frames able to do a rotation so that the lenses are protected by the...
