MOVITRA will present their latest Italian-made eyewear novelties at SILMO in September 2024.
This year, the co-founders’ continued focus on innovation and design excellence has inspired a spectacular run of new, advanced sun and ophthalmic designs where the highest quality titanium, and its many outstanding performance qualities, takes centre stage.
The 11 new models are the result of a continued pursuit of a perfect fusion of Italian craftsmanship and functional design created according to the highest possible quality standards for a unique and uncompromising experience in terms of comfort and fit.
Amongst the new releases, MOVITRA will show their new APEX Titanium Collection, a brand-new, cutting-edge collection, featuring products made exclusively in titanium.
The collection is characterized by a completely new and innovative product architecture conceived to offer an exceptionally comfortable fit, while a series of unique features have been developed for the ultimate performance. Each frame also features some outstanding aesthetic details such as a two-piece titanium bridge with dual polished/brushed finish – a particularly interesting contrast that adds real finesse.
Four APEX Titanium models will be launched at SILMO 2024:
MOVITRA APEX 04
The round style in the collection is available as a sunglass in three colourways, which are also offered in three colourways suitable for prescription lenses.
MOVITRA APEX 06
A bold rectangular style in the collection also available as a sunglass and optical frame in three colourways .
MOVITRA APEX 07
A masculine navigator style in the collection available as a sunglass in three colourways
MOVITRA APEX 09
An aaviator sunglasses offered in three colourways.
All sun lenses are by ZEISS and offer top-of-the-range lens coatings including flash electric, mirror, and premium antireflective coatings for clarity and durability. Some models feature a blue polarized sun lens.
About Movitra
Movitra is a renowned eyewear brand that seamlessly merges innovative design with exceptional functionality. With a commitment to creating eyewear that is both stylish and practical, Movitra has captivated the hearts of eyewear enthusiasts worldwide.
At the heart of Movitra’s philosophy is their patented rotation system, which allows the temples of their glasses to rotate 360 degrees. This unique feature ensures that the frames remain protected from accidental damage, making them the perfect choice for active individuals who prioritize durability and convenience without compromising on style.
By embracing the tagline “Two Souls. One Brand.,” Movitra has ingrained the essence of its identity with the dualism of “Made In Italy” and innovation. This unique combination has given rise to collections that exude strong personalities and distinctive charm.
Founded by Filippo Pagliacci, Giuseppe Pizzuto, and Diego Ponzetto, Movitra is an esteemed eyewear brand that stands as a testament to the excellence of Italian craftsmanship. With a rich heritage deeply rooted in Italy’s renowned tradition of artisanal skill and precision, Movitra has emerged as a symbol of exquisite design and meticulous attention to detail.
Read more about this brand on TEF Magazine or visit their website.
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