After revamping its visual identity, MOREL is rethinking its offering and highlighting its legitimacy and expertise to enhance clarity and attractiveness. The 143 years old French eyewear manufacturer is taking an important step forward by simplifying its offering into 3 collections, crucial differentiating factors for its growth.
Promise of comfort
The collections previously known as ÖGA, LIGHTEC, and KOALI will now be grouped under the “MOREL” collection, whose promise of comfort will still be upheld using patented screwless and springless hinges, as well as increasingly trendy, technical, and innovative designs.
This pivotal collection also introduces a completely renewed sunglasses range and the addition of an entirely new offering: reading glasses.
Promise of accessibility
NOMAD and MARIUS will now be part of the “M” collection, focused on an accessible creative positioning. This eyewear line offers an excellent value for money and is supported by a true area of expertise with a complete range. It features models ranging from XS to XL, developed to meet the needs of everyone.
Promise of authenticity
Finally, the heritage and craftsmanship of MOREL will be encapsulated in the third segment, “MARIUS MOREL,” paying homage to the glasses that have shaped the brand’s history.
Encompassing the frames from the 1880 collection, these timeless and iconic models will continue to narrate the rich and authentic story of the company.
With these three new segments, MOREL further reinforces its positioning by daring to completely reorganize its offering. Nevertheless, it continues to embody its passion for innovation, creative freedom, and unparalleled craftsmanship.
About Morel
Morel’s history is first and foremost that of a family passionate about their work as manufacturers of the eyeglasses they have designed and created since 1880.
The French brand is both creative and trailblazing, making its mark on the public through its iconic models sold in millions of copies throughout the world. 140 years during which the brand has never stopped perfecting its know-how, refining its technical skills and cultivating its creativity.
Today Morel owns the largest design center for eyeglasses in France. Artistic directors, designers, prototype makers and color specialists work hand in hand to design the eyeglasses of the future, from the initial idea to the finished product.
Read more about this amazing French brand on TEF Magazine or visit their website.
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