Discover the new eyewear from NW77th at Vision Expo East

Presenting their Spring 2023 releases at Vision Expo East, NW77th is thrilled to showcase some of their most expressive and colorful styles to date. Offering a peak at the Spring collection, five new eyewear models with four colors each have been launched with more to come at the show.

Throughout the collection, a blend of classic and geometric shapes is paired with bright, custom-designed colors exclusive to NW77th for a style that’s unlike any other. Taking inspiration from the fun, the high-energy feel of young city life, the early Spring release introduces 16 never-before-seen color blends to the independent family-owned brand. In addition to the new models, NW77th has refreshed their collection with six new colors for some of their most-loved frames.

With a 144-year history of crafting premium eyeglasses, NW77th constantly pushes the limits of design in the creation of contemporary eyewear with a focus on quality craftmanship. Each frame goes through a meticulous handcrafting process in which they are tumbled for six days and hand-polished until silky-smooth. Only the finest materials are used in the making of each frame, such as biodegradable cellulose acetate and surgical-grade stainless steel, resulting in an exciting collection that’s made to last a lifetime.

Find NW77th in booth #U1521 at Vision Expo East to discover the entire Spring 2023 release and the stories behind the collection, or book an appointment for VEE here.

About NW77th:

NW77th is an independent, family-owned brand of premium, handcrafted eyewear. Based in St. Louis, NW77th is owned by the Erker family, who have been leaders within the optical industry for over 143 years, dedicated to the craft of beautiful, high-quality eyewear for 5 generations. At the start, the Erkers were known for making anything with a lens, though they later turned their focus toward eyewear. The company is now run by the 5th generation of Erkers, Jack III and Tony Erker.

Read more about this brand on TEF Magazine or visit their website.

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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.