TEFtalkSILMO // Tavat Eyewear

Frames that are designed in California, made in Italy, and on display in France, at the Silmo booth of TAVAT Eyewear. Take a look at the latest updates on their Soupcan designs, their breathtaking milled brass frames, and new chunky acetate line!

About TAVAT Eyewear

TAVAT is an independent, family-owned company based in the foothills of the Dolomites. They specialize in providing technical products, with each frame produced in small batches by some of the best eyewear artisans in Northern Italy.

Their ambition is to keep developing innovative products with the ‘TAVAT Touch,’ a perceivable technical imprint, which can be experienced in every frame. With each style, they continue to test the limits of manufacturing, without compromising in any detail. The brand has always remained true to this vision because our commitment hasn’t changed to this day.

Tavat Eyewear
Tavat Eyewear
Tavat Eyewear
Tavat Eyewear
Tavat Eyewear
Tavat Eyewear
Tavat Eyewear

Their mission is to create iconic and identifiable eyewear that stands the test of time. To provide curated collections that focus on style, fit, and function, while never unwavering in our commitment to quality and detail. We build by hand what we want to see.

TAVAT was conceptualized by founder, Jeremy Baines, who envisioned curating an optical brand that focused on excellence in eyecare. Launched in 2010, with the commitment of not taking any shortcuts and to create eyewear that makes a statement unto itself, yet its quality is seen, felt, and experienced. These fundamental values remain the benchmark today, as Jeremy’s children: Roberta and Ian, manage the day-to-day operations.

Read more about this brand on TEF Magazine or visit their website.


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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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