TEFtalkOPTI // Fede Cheti Eyewear

One of the most beautiful eyewear designs we discovered at Opti Munich, were the amazing frames by Fede Cheti Eyewear, inspired by the famous Milanese fabric designer who dates back to the 1930s.

About Fede Cheti Eyewear

The brand’s history was born in a magical and inspiring context, in which Fede Cheti was able to establish intense and fruitful collaborations with renowned artists, architects, and painters such as Giò Ponti, A. Bianconi, R. Peynet, R. Dufy, and with the French designer Gruau.

In a short time, the peculiar style of Fede Cheti established itself on an international scale, representing with its precious textile creations, the stylistic evolution of interior design made in Italy.

The Fede Cheti collections have been exhibited and admired in solo and group exhibitions in the main cities of the world: including Paris, Berlin, Zurich, Philadelphia, and in New York where in 1961 he opened his own shop. In Milan, Fede Cheti was the protagonist of numerous editions of the Triennale where his carpets, curtains, and fabrics were recognized as an excellent example of synergy between art and craftsmanship.

Today the Maison Fede Cheti is directed by the designer Alessia Fugazzola and has expanded its portfolio of creations by producing its own exclusive EYEWEAR line totally made in Italy, consistent with its artistic heritage and in compliance with the highest quality standards.

Read more about this brand on TEF Magazine or visit their website.


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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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