TEFtalkMIDO // Veronika Wildgruber

I can always tell when an eyewear designer started out as an engineer or was active in some other creative field. This goes for sure for the amazing designer Veronika Wildgruber, which we had the chance to talk to at Mido By using futuristic geometry, her latest collection fuses individual elements into a new and multi-layered aesthetic. Recognisable by the crossing lines that create intervening spaces, her frame designs of varying thicknesses evoke a sense of depth that just scream Wildgruber!

Veronika is a multifaceted designer based in Berlin. Besides her eyewear collection, she is designing for the French luxury brand Hermès and working with international household and furniture companies. To find out more please visit Design Projects.

Veronika Wildgruber Eyewear first appeared in 2010 with four hand-made frames made in collaboration with the french lunetier Jacques Durand. Following their initial presentation at the Silmo show, they immediately won the Silmo d’Or special Jury price. Encouraged by this response the first series production was launched in 2012.

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In 2017 she got awarded again with the precious Silmo d’Or for Best Design Sunglasses. The collection follows a central theme, recognisable from the outset. It is reinvented and translated into different materials and processed to other levels, whilst establishing an unmistakable formal coherence.

Read more about this brand on TEF Magazine or visit her website.

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