At 100% Optical in London, we had a #TEFtalk with the artistic designer Ronit from Ronit Furst Eyewear, who creates breathtaking hand-painted frames out of her studio in Tel Aviv. Ronit showed us her latest designs, after playing around with graffiti and embedding that craft into some truly amazing eyewear!
About Ronit Furst Eyewear
In 2001, Ronit Furst, a sculptor and ceramic artist, searched for unique eyeglasses, but couldn’t find any. Her artistic spirit was not ready to settle for a conventional design, which was the only available option in optical shops. She bought a clear frame, took some colours and started painting. Her vision came to life in what was about to become the first-ever Ronit Furst Eyewear design. The compliments weren’t late to follow, and the requests from people started pouring in.
Ehud Bibring, Ronit’s husband recognized the business potential and after a thorough study on the manufacturing of acetate hand-painted eyewear, they established a company and factory, and named it Art Optic Ltd.
Throughout the years, Ronit Furst Eyewear has let their designs speak for themselves – No extensive marketing budget, flashy commercials or big-name brand ambassadors. They found their audience through unique artistic expressions that drew genuine interest.
Later on, their sons – Tom and Yoel – joined their venture in marketing and production roles. Today, Ronit Furst is an internationally established eyewear brand, known for its trend-setter multicolour design, showcased in over 1000 boutique optical shops in North America, Australia, South Africa, UK and of course – Israel. Most employees have been a part of the company from the very beginning and became family – even Freud the dog, that can usually be seen happily wiggling his tail around the factory.