Uniting quality, sustainability & design.
NO IDOLS Eyewear has launched the new sunglasses campaign with Alex Scalbert as their champion.
This campaign supports the young talent and is free from stereotypes by showing the most cheeky and versatile side of the brand with Costa Brava as the scenario.
The independent eyewear brand from Barcelona has launched its new sunnies campaign by the hand of the artist and model Alex Scalbert. With this collection, NO IDOLS has reached a 100% ecological and sustainable production, but always without taking its eye off the quality and the innovation in the design of its creations.
This collection is made of this season’s trendy colors. Pinks, reds, mauves or pastel shades are some of the leading colors of this new collection that is completed with designs made full of energy and personality.
All of them are produced in a sustainable way and thinking all the time about the artists and their art. That is the reason why the brand chose Alex Scalbert to be the protagonist of this SS21 sunnies campaign. She is fresh, funny, creative and committed to community causes; all the attributes needed to represent NO IDOLS.
The campaign has been photographed by Jordi Coriminas (“Devonart”) a photographer with a great professional career who had covered some of the most important fashion events in Spain like the Bridal Fashion Week, among others. The setting selected for the campaign has been the catalan Costa Brava known by its beautiful views and landscapes which remind us that we have to take care of the oceans. Whit this commitment, for the photoshoot, the stylists chose sustainable looks made with recycled cotton and linen.
NO IDOLS wanted to make a qualitative leap with this campaign by capturing in all the images the values with which the brand feels close: quality, design and innovation with a sustainable soul.
About No Idols Eyewear
NO IDOLS is a way of understanding life where the actual IDOL is you.
Their desire is not only to offer avant-garde designs; rather, they want everything they do to have a soul and a reason for being. Defying all limits to show that they are much more than a brand of glasses.
From that confluence between attitude and principles NO IDOLS is born. Of those desire to flow with fashion and trends, always seeking to enhance your style so that it is unique and personal.
From their beginnings in 2017, their design team has worked to minimize the ecological footprint while striving to offer a complete and quality product. They work with enthusiasm to find the most efficient and environmentally friendly formula, in their commitment to change the present and build a better future.
You, who are reading these lines and want to be part of this revolution of change, are the IDOL. And the brand wants to be with you and with the planet.
Read more about this brand on TEF Magazine or visit their website.
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