WOOW // Look on the BRIGHT SIDE!

Annaliese is wearing a pair of mischievous tricolour metal glasses by WOOW, which are as sassy as they are wise and help you to see life in a brighter light… without rushing! Sparkling and smiling, they subtly combine galvanic and matte colours for a shimmering, precious effect.

WOOW Eyewear
WOOW Eyewear

A positive vibration that blossoms in a Klein blue with galvanic silver, or in a combination of pink and emerald green enhanced with galvanic gold. The joy of life and mischief incarnate!

WOOW Eyewear
WOOW Eyewear
WOOW Eyewear

WOOW’s Brightside is available in a round lemon or round cat-eye shape in four beautiful colours:



Carried away by its positive energy, the new WOOW collection will live up to your wildest dreams. Resolutely anti-crisis eyewear shares the limelight with this free-spirited line, whose mission is to open up new horizons!

Even mightier than the news, the hard knocks and the masks that cover our faces, these glasses have the wind in their sails and an infectious joy! DREAM BIG, GOING OUT, BRIGHT SIDE, CARRY ON, BE SAFE… or how to wear names as cool, comforting and unique as you are, for a WOOW IS YOU effect!

The winds of openness and freedom are blowing through the design of each of our models: the shapes have become larger and more assertive, in a spirit as cool as it is trendy, reminiscent of the celebrated 70s… completely reinvented!

The colour palette is updated to give way to the expression of a whole new joy: iridescent, electric and strong blues, refreshing granitas and rainbow gradients push the WOOW spirit to its peak. A freshness and energy that makes you want to let go and be surprised… all the while giving the best of yourself!

More than ever in these unprecedented times, a joyful and offbeat spirit is at the heart of the brand’s intentions: welcome to the land of striking glasses that dream of life getting back on track and celebrate the positive while waiting for it to resume.

About WOOW Eyewear

WOOW has now grown into a strong individual brand for the young and bold, sold in more than 40 countries across the world. Between traditional style and casual fashion, chic and off-beat with a trendy London feel, the WOOW style will speak to all with a sense of humor. The little message inserted in the end tip of the frame will make you smile first thing in the morning. WOOW is a brand in the portfolio of Design Eyewear Group, along with FACE A FACE, ProDesign, Inface, Kilsgaard and Nifties.

Together they offer a broad selection of strong international brands, clearly positioned in the market, under one management team.

Read more about this brand on TEF Magazine or visit their website.

Shooting: TEFdoesLONDON
Eyewear: Bright Side by WOOW Eyewear
Model: Annaliese Dayes, model and presenter at 100% Optical London

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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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