TEFtalk // Bold Optical Fair – Veronika Wildgruber

At Bold Optical Fair, we had a little #TEFtalk with the amazing designer Veronika Wildgruber. While originally being an industrial designer, Veronika surprised the industry with some very unique yet super wearable eyewear designs, that even fit my chunky head, She still does much industrial design work, which keeps her inspired to create breathtaking shapes in the optical market and outside it as well.

Veronika Wildgruber is a multifaceted designer based in Berlin. Besides her eyewear collection, she is designing for the French luxury brand Hermès and working with international household and furniture companies. To find out more please visit Design Projects.

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Veronika Wildgruber Eyewear first appeared in 2010 with four hand-made frames made in collaboration with the french lunetier Jacques Durand. Following their initial presentation at the Silmo show, they immediately won the Silmo d’Or special Jury price. Encouraged by this response the first series production was launched in 2012.

Veronika Wildgruber - TEF Magazine
Veronika Wildgruber - TEF Magazine
Veronika Wildgruber - TEF Magazine
Veronika Wildgruber - TEF Magazine
Veronika Wildgruber - TEF Magazine
Veronika Wildgruber - TEF Magazine

In 2017 she got awarded again with the precious Silmo d’Or for Best Design Sunglasses. The collection follows a central theme, recognisable from the outset. It is reinvented and translated into different materials and processed to other levels, whilst establishing an unmistakable formal coherence.

Read more about this brand on TEF Magazine or visit her website.


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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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