At Bold Optical Fair, we had a little #TEFtalk with the amazing designer Veronika Wildgruber. While originally being an industrial designer, Veronika surprised the industry with some very unique yet super wearable eyewear designs, that even fit my chunky head, She still does much industrial design work, which keeps her inspired to create breathtaking shapes in the optical market and outside it as well.
Veronika Wildgruber is a multifaceted designer based in Berlin. Besides her eyewear collection, she is designing for the French luxury brand Hermès and working with international household and furniture companies. To find out more please visit Design Projects.
Veronika Wildgruber Eyewear first appeared in 2010 with four hand-made frames made in collaboration with the french lunetier Jacques Durand. Following their initial presentation at the Silmo show, they immediately won the Silmo d’Or special Jury price. Encouraged by this response the first series production was launched in 2012.
In 2017 she got awarded again with the precious Silmo d’Or for Best Design Sunglasses. The collection follows a central theme, recognisable from the outset. It is reinvented and translated into different materials and processed to other levels, whilst establishing an unmistakable formal coherence.